How Can a Small Costume Shop Stay Competitive Year-Round?

Hello everyone.

 

I run a small local store that does really well around Halloween, but sales drop drastically the rest of the year. My Costume Shop offers rentals for parties, school plays, and themed events, but it’s still tough to keep consistent business.

 

For those with experience in retail or seasonal shops, what strategies have helped you maintain steady income year-round? Should I focus more on online sales, collaborations with local theaters, or maybe expand into cosplay or custom design work?

 

Any advice on balancing seasonal demand with sustainability would be appreciated.