When it comes to E-liquid, as Chinese people, we must not avoid the topic of domestic e-liquid. At present, American oil, Malay oil and domestic oil are mainly used in China. We also briefly summarize their advantages and disadvantages, so that friends can better understand the status quo of e-liquids in various countries.

American oil:

The American oil we are talking about also includes e-liquids from some European countries. In fact, it should be more precisely called European and American oils. From a technical point of view, European and American countries have a history of hundreds of years of fragrance blending, and their technological accumulation is definitely ahead of other regions. From a market point of view, European and American oils are of high quality, and the market recognition is naturally high. In the United States, there are a large number of e-cigarette players, which also makes the market force manufacturers to upgrade their technology.

Malay oil:

Southeast Asia has been rich in fruits since ancient times and has inherent advantages in raw materials. Malay oil also quickly seized the market of novice players by virtue of its low price. Very fragrant and sweet is my impression of Malay oil. In fact, I personally think that this kind of heavy-tasting e-liquid does not meet the preferences of domestic players.

Domestic oil:

In fact, consumers still need to try for themselves whether domestic and foreign e-liquids are good or bad. Many consumers think that many of the spices formulated are synthetic and are very sensitive to artificial flavours. They think that as long as they are artificially produced, they are not safe. As long as it is a regular production, of artificial food-grade spices with safety testing, there is absolutely no such thing as harmful to the human body.

Domestic oil is like "garbage" among domestic players, but what most people don't understand is that 90% of the world's e-liquid is made in China. Domestic smoke oil is exported to most countries in the world, including European and American markets. Although domestic oil has a relatively high market share, after all, it is all about the low-end market. So, what is the existence of domestic oil?

From a technical point of view, the development of domestic fragrance technology is not long, and the technical personnel engaged in fragrance work have not yet formed a scale. I believe that with the development of the e-cigarette industry, beverages, cigarettes and other industries, more and more talents will participate in the work of flavouring, and the Chinese flavouring industry will eventually have a technological explosion.

So what about from a market perspective? As I just mentioned, domestic oil has a very high market share in the world, but the low ex-factory price prevents manufacturers from investing too much money in research and development. With the rise of the domestic high-end market for e-cigarettes, some foreign manufacturers are making efforts to seize the market with domestic oil in the low-end market. Domestic manufacturers also realize that the low-price route is not a long-term solution, and some thoughtful e-liquid companies are gradually investing heavily in research and development, striving to gain a place in the e-cigarette industry. I believe that in the near future, with the rise of the domestic e-cigarette market, domestic manufacturers will eventually have a number of brands with good reputations among players. Of course, Chinese manufacturers have a long way to go to gain the recognition of players, and it is the kingly way to practice the basic skills well.

Choraun is a professional e-cigarette manufacturer and China vape factory integrating R&D, production, sales and service. The company adheres to the "leading" e-cigarette development model, adheres to the e-cigarette brand development idea, pursues independent and individual e-cigarette products, and strives to dominate the e-cigarette consumption market and lead e-cigarette consumption behaviour.