Digital marketing

Digital marketing involves promoting products, services, or brands through online channels. Key strategies include:

1. Search Engine Optimization (SEO): Enhancing a website's visibility in search engine results.
2. Content Marketing: Creating and distributing valuable content to attract and engage an audience.
3. Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to reach and interact with potential customers.
4. Email Marketing: Sending targeted emails to nurture leads and retain customers.
5. Pay-Per-Click (PPC) Advertising: Paying for ads on platforms like Google Ads to drive traffic to a website.

These methods help businesses reach a broader audience, measure campaign effectiveness, and achieve cost-efficient results.

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