Market Overview
Acknowledging the developments of this evolving market and the vast accruals it is garnering currently, Market Research Future (MRFR), a renowned research firm, in its recently published study report asserts that the global cosmetic dentistry market size Cosmetic Dentistry Market Size was valued at USD 4.69 Billion in 2023. The Cosmetic Dentistry industry is projected to grow from USD 5.98 Billion in 2024 to USD 8.88 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.56% during the forecast period (2024 - 2032).
Cosmetic dentistry aims at making a positive change to teeth and smiles that consequently improves a person’s appearance self-esteem and confidence. Boosted confidence always gives a huge advantage in business and personal lives. Cosmetic dentistry is just not limited to tooth whitening or porcelain veneers but has continued to evolve to where cosmetic dentists can address functional and aesthetic patient concerns.
Over the last decade, the market size of the cosmetic dentistry is increasing pervasively mainly due to the advancements in technology used in the dental industry. Moreover, several social and cultural influences such as competition in the workplace, peer pressure, and the Instagram culture play a huge role in escalating it on the global platform.
Anti-aging dentistry is enormous now and natural looking, healthy & bright smile is the new trend which is affecting the market, positively. The growing numbers of patients seeking to improve their smiles alongside the rapidly improving economic conditions are fostering the market growth.
Moreover, factors such as the presence of a large number of players, increasing awareness among consumers, and advancements in dental technology have been driving the cosmetic dentistry. Also, developing healthcare infrastructure, growing number of middle-income group and rising dental tourism in emerging regions are some of the factors pushing up the market growth.
On the other hand, factors such as these cosmetic dentistry procedures are costlier, which is impeding the market growth especially in developing and underdeveloped nations. Also, the operational complexities that occur in some procedures as an after effect may restrain the growth of this market. Nevertheless, escalating demand for dental implants and orthodontic appliances in developing markets will support the growth of the market throughout the forecast period.
Global Cosmetic Dentistry Market – Competitive Analysis
Highly competitive cosmetic dentistry market appears to be fragmented owing to the presence of several large and small-scale players. For business expansion plans, these players are adopting strategic initiatives such as M&A activities, collaboration & innovations, etc. They strive to acquire promising companies in the fast-growing regions. To ensure their mission success, these key players are focusing on optimized situational awareness.
Matured players invest in R&D activities increasingly; they strive to possess state-of-the-art facilities to develop cost-effective product portfolio and a stable marketing network which can help them to gain the leadership position in the market. On the other hand, marketers operating in the dental industry are focusing on inbound lead generation more than ever, instantiating ROI-oriented strategies that can pay off quickly.
Major Players:
Global cosmetic dentistry market players include Danaher Corporation, 3M Company, Dentsply International, Inc., Zimmer Biomet Holding, Inc., Institut Straumann AG, Align Technology, Inc., Biolase, Inc., Sirona Dental Systems, Inc., Planmeca Oy, Q & M Dental Group, A-dec Inc., Bicon, Cortex Dental Implants, BioHorizons IPH, Inc., Remedent NV, and Denxy Technology Co., Limited among others.
Cosmetic Dentistry Market – Segments
MRFR has segmented the analysis into three key dynamics for enhanced understanding.
By Product Type : Dental Systems & Equipment, Dental Implants, Dental Bridges, Dental Veneers, Dental Crowns, Orthodontic Braces, Inlays & Onlays, and Bonding Agents among others.
By End-user : Hospitals and Dental Clinics among others.
By Regions : Asia Pacific, North America, Europe, and the Rest-of-the-World.
Global Cosmetic Dentistry Market – Regional Analysis
Globally, well-developed regions such as North America and Europe account for the significantly larger markets for cosmetic dentistry. The market growth in these regions is largely fostered by the high per capita healthcare expenditures and the proliferated healthcare sector led by the well-developed economy.
Higher GDP allows these regions to gain an edge over other regions in terms of every aspect, be it healthcare or wellness and access to the quality of life for the people. Naturally, the overall demographic in these regions are inclined to an aesthetical approach for every aspect of life. Hence, the presence of the large aesthetician population is a key driving force behind the growth of the markets in these regions.
Besides, factors such as well-spread awareness among people towards oral health and their drive to maintain their oral health, functions, and appearance for the lifetime, foster the growth of the cosmetic dentistry. Countries such as Canada, the US, and the UK support market growth on a large scale.
The cosmetic dentistry market in the Asia Pacific region, heading with the burgeoning dental treatment markets is emerging as a lucrative market for cosmetic dentistry, globally. The region sports some of the top destinations for medical tourism including India, Thailand, Mexico, Malaysia, and South Korea, which combine strategies for affordability and quality of healthcare.
Some of the APAC countries such as Thailand, Vietnam, and Malaysia will continue to contribute to market growth. Offering substantial growth opportunities with the increasing awareness towards new technologies in untapped markets; the Asia Pacific cosmetic dentistry market is expected to create a considerable revenue pocket over the forecast period.
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