Baby Food Market Share, Growing Demand, and Top Key Players

The number of working women across the globe has been increasing rapidly across the globe. For example, as per the Office for National Statistics, in September 2018, 74% of mothers were working in England, in comparison to 68% five years ago. Since it gets hard for working women to juggle work and take care of their children simultaneously, they are looking for ways that can help them maintain some balance. Attributed to this, the demand for baby food has risen significantly.

 

Owing to the limited amount of time that mothers have these days on their hand, parents are increasingly preferring baby food to take care of the baby’s needs. As per a report by P&S Intelligence, the global baby food market is predicted to advance at a substantial pace in the years to come. In addition to the increasing number of working women, the awareness about nutrition is also increasing around the world, which is further driving the market.

 

 

Baby food products are available at mom& pop stores, supermarkets/hypermarkets, convenience stores, pharmacies, online, specialized stores, and online platforms. Owing to the swift growth of the e-commerce industry, the demand for baby foods is rising from online channels. As per the U.S. Census Bureau, the worldwide e-commerce retail sales increased by 16%, i.e. to $453.5 billion, in 2017, and held 8.9% share of the total retail sales. . People can shop for baby food products conveniently through online channels, which is why their popularity is growing.

 

Geographically, the baby food market was dominated by Asia-Pacific in the past, because of the surging population in a number of Asian countries, including Myanmar, India, Indonesia, and Bangladesh. In addition to this, the expanding organized retail sector is also resulting in the growth of the regional market. Besides this, the demand for baby food is also expected to rise in Middle East & Africa in the coming years, as the region includes countries with highest fertility rates.

 

In conclusion, the demand for baby food is growing due to the rising number of working women, increasing awareness about nutrition, and increasing disposable income across the globe.