AdTech Market to Reach $1,496.2 Billion by 2030

The global Advertising Technology (AdTech) Market is on a trajectory of remarkable growth. According to a research report by MarketsandMarkets, the AdTech market, valued at USD 579.4 billion in 2023, is projected to soar to USD 1,496.2 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 14.5% over the forecast period. The market's expansion is being fueled by the increasing demand for data-driven marketing strategies and the rising popularity of digital platforms such as audio streaming and podcasts, which are becoming pivotal channels for advertisers.