The global intelligent assistant embedded consumer devices market size was USD 5.75 Billion in 2022 and is expected to reach USD 21.11 Billion in 2032, and register a rapid revenue CAGR of 15% during the forecast period. Increasing use of voice assistants in daily life and rising demand for smart homes are major factors driving market revenue growth. Intelligent assistant integration is a concept that is quickly gaining popularity since it offers seamless connectivity, simplicity, and improves the overall user experience. In addition, rising smartphone and Internet of Things (IoT) device usage is also expected to drive revenue growth of the market.
Proliferation of intelligent assistants in consumer devices is increasing by advent of Artificial Intelligence (AI) and Machine Learning (ML), which has resulted in the development of improved voice recognition technology. Rising demand for intelligent assistants in consumer electronics including smart speakers, smartwatches, and smartphones is increasing use of such devices.
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The addition of intelligent assistants has also made it possible for users to operate many devices with a single voice command, making it more convenient and user-friendly for them. Moreover, demand for consumer electronics with inbuilt intelligent assistants has increased as a result of increasing need for home automation and control.
Trend toward remote work and requirement for hands-free operation is rising need for consumer electronics with embedded intelligent assistants. The need for smart devices that can help with daily tasks and offer seamless connectivity has increased as more individuals choose to work from home. Ability to accomplish routine chores, such as setting reminders, making appointments, and managing emails, without using hands is rising demand for consumer gadgets that incorporate intelligent assistants.
However, concerns about data privacy, lack of standardization, and high beginning pricing are major factors, which could restrain market revenue growth. In addition, worries about data security and privacy and absence of industry standards has resulted in compatibility problems, which make it challenging for consumers to use a variety of devices, could also restrain market revenue growth. High upfront costs are also a major problem because consumers could be hesitant to buy pricey products.
Competitive Landscape:
- Amazon.com, Inc.
- Apple Inc.
- Google LLC
- Microsoft Corporation
- Samsung Electronics Co., Ltd.
- Sony Corporation
- LG Electronics Inc.
- Xiaomi Corporation
- Bose Corporation
- Harman International Industries, Inc.
The global market is further segmented into type and application:
| By Product Type Outlook |
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| By Application Outlook |
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Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
- Latin America (Brazil, Rest of LATAM)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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