The retail and ecommerce industries are dependent on technological changes. Modernization is not limited to business modification but includes trending possibilities available to users. The driving factor of such changes is users' needs with the aggrandizements. For instance, the prime example of restructuring in the retail and ecommerce industry stemming from AR is the inclusion of 3D preview. With LensKart introducing the 3D view of their specs on the user’s face, the affiliation and inclination of users diverted towards the futuristic view of browsing.
Such transformations, with the assistance of augmented reality combined with the industry’s overall expansion, have led to mass inclusion. As augmented reality changes the facet of the browsing and shopping experience, it does upturn the user's perspective towards the brands and their future-ready approach towards the business model.
As we comprehend that not all retail businesses and ecommerce enterprises are contemplating the use cases of AR, it is high time to shed some light on the topic worth discussing. With this guide, you, as a retail business and enterprise, might get a hands-on apprehension of the use cases and how you could modernize the retail and ecommerce app.
What are the Use Cases of AR App Development for Retail and Ecommerce Industry?
We understand how imperative it is for retail businesses to include the features and functionalities of their ecommerce app that align with the needs of the users. As we move forward, it is our responsibility to bring forth the use cases that can prove to be efficient for businesses and generate revenue at an immense rate. As we go ahead, let us comprehend AR's general applications yet facetious ways.
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Virtual Try-On Solutions
The real-life experience is imperative for users to become decisive about a product that they want. Such an experience was long ago impossible as the concept of window shopping was in play prior to online shopping. This also delayed the shopping rate. But with the virtual-try-ons, the game has changed for the retail businesses and experience.
Users no longer have to visit showrooms to check if the item fits them. All they have to do is try the item virtually, assess the product, and straight away buy it if it fits with their idea. As this is the new norm in the retail and ecommerce industry, augmented reality has significantly changed how users perceive the online shopping experience.
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Interactive User Manuals
If you're a retail business or enterprise trading a product that demands a learning curve before it becomes straightforward for revitalized customers, an immersive user manual would be a distinguished AR application to assist users in better comprehending the workings.
An interactive and immersive user manual reacts to user activities, offering on-page contextual support when utilizing an application. Many augmented reality user manual apps built with the idea of retail and eCommerce app development can browse the product and characterize the controls in the like-like environment utilizing text.
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Preview Placement
Buying a couch would bring a lot of questions for the users. For instance, what will the couch appear like in the living room? Is it gonna match the vibe of the room? How is the color texture going to look? It can be challenging to articulate when you’re at the shop examining the physical couch, but never mind glimpsing at it on a little screen.
This crisis brings another application of AR app development in place, preview placement, giving users a real-time glimpse of a product's impression when placed in their conditions. Similar to the virtual-try-ons, preview products work out for the house and check the box for a revolutionary use case in the retail and e-commerce industry.
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Social Media Filters
Social media promotions have gained popularity over the years and have modernized with the trending things. For instance, you may have played around with an AR filter if you’ve operated Instagram Stories or Snapchat lately. Long ago, these AR-powered filters were all about fun, but the number of brands hopping on the AR bandwagon through social media filters has ascended.
The latest one in our team's memory is of Garnier on Snapchat, which showcases their hair color variation. If users like one look, they can easily click on the “Shop Now” button and buy it. It has become simple and captivating for users and retail businesses to follow trends.
Conclusion
Winding up with the need for AR app development in the mainstream retail and ecommerce industry, we think the above use cases do bring forth the updated trends. As it is imperative to match the course with the user’s demand, keeping an open mind towards the immersive technologies when it comes to ecommerce experience is also essential. Bringing the emphasis on augmented reality and a mix of intelligent advancements is clearly a step ahead toward boosting retention rates and generating revenues.
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