Influencer Marketing Platform Market Set to Surge with a CAGR of 35.19% by 2030

A Quick Overview of Influencer Marketing Platform Market

The key object of this report on the Influencer Marketing Platform Market is to offer worthy data and a geographical perspective for predictions of market growth in the future. The recommendations added in this detailed report are insightful, and actionable offering a deep understanding of the industry. Moreover, it includes a comprehensive importance of aspects that have impacted the industry.

MarkNtel Advisors has recently studied an extensive market intelligence evaluation on the market. Also, the newly released report exhibits an engaging format that comprises compelling graphs, tables, charts, and figures as well. These seamlessly combined visual aids are designed to support the clarity and accuracy of the details presented, offering analysts a deep knowledge of the topic at hand.

According to the latest report, the Global Influencer Marketing Platform Market size was valued at USD 14.98 Billion in 2024 and is projected to reach USD 58.88 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 35.19% from 2024 to 2030. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data.

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Market Dynamics:

Driver-

Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth – In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies.

According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.

Influencer Marketing Platform Market Report Segmentation:

The report by MarkNtel Advisors on Influencer Marketing Platform Industry, analyzes, identifies, and highlights the main trends and drivers which are affecting each segment of the market. The market has been further divided into the following categories:

By Offering

• Software- Market Size & Forecast 2020-2030, (USD Million)
  • Software, By Type- Market Size & Forecast 2020-2030, (USD Million)
    • Web-based- Market Size & Forecast 2020-2030, (USD Million)
    • Mobile-based- Market Size & Forecast 2020-2030, (USD Million)
  • Software, By Deployment Mode- Market Size & Forecast 2020-2030, (USD Million)
    • Cloud- Market Size & Forecast 2020-2030, (USD Million)
    • On-premises- Market Size & Forecast 2020-2030, (USD Million)
  • Services- Market Size & Forecast 2020-2030, (USD Million)
    • Professional Services- Market Size & Forecast 2020-2030, (USD Million)
      • Consulting- Market Size & Forecast 2020-2030, (USD Million)
      • Deployment & Integration- Market Size & Forecast 2020-2030, (USD Million)
      • Support & Maintenance- Market Size & Forecast 2020-2030, (USD Million)
    • Managed Services- Market Size & Forecast 2020-2030, (USD Million)

 By Application

• Search & Discovery- Market Size & Forecast 2020-2030, (USD Million)
• Campaign Management- Market Size & Forecast 2020-2030, (USD Million)
• Analytics & Reporting- Market Size & Forecast 2020-2030, (USD Million)
• Content Creation- Market Size & Forecast 2020-2030, (USD Million)
• Influencer Relationship Management- Market Size & Forecast 2020-2030, (USD Million)
• Compliance Management- Market Size & Forecast 2020-2030, (USD Million)
• Payment Processing- Market Size & Forecast 2020-2030, (USD Million)
• Product Seeding- Market Size & Forecast 2020-2030, (USD Million)
• Social Listening- Market Size & Forecast 2020-2030, (USD Million)
• Others- Market Size & Forecast 2020-2030, (USD Million)

In the projected period of 2025-30, the Influencer Relationship Management segment is anticipated to hold the potential share of the Influencer Marketing Platform Market. As brands are increasingly realizing the significance of reliable alliances with influencers, the IRM marketing type is becoming indispensable in their marketing strategies. These platforms facilitate seamless influencer discovery, communication, and collaboration, thereby enhancing the efficiency of campaign execution.

By Marketing Type

• Thought Leadership & Industry Expertise- Market Size & Forecast 2020-2030, (USD Million)
• Content Marketing & Distribution- Market Size & Forecast 2020-2030, (USD Million)
• Event Promotion & Attendance- Market Size & Forecast 2020-2030, (USD Million)
• Product Launches & Announcements- Market Size & Forecast 2020-2030, (USD Million)
• Lead Generation & Sales Enablement- Market Size & Forecast 2020-2030, (USD Million)
• Employee Advocacy & Brand Endorsement- Market Size & Forecast 2020-2030, (USD Million)
• Others- Market Size & Forecast 2020-2030, (USD Million)

By End-Use Industry

• Retail & E-Commerce- Market Size & Forecast 2020-2030, (USD Million)
  • Fashion & Lifestyle- Market Size & Forecast 2020-2030, (USD Million)
  • Health Wellness- Market Size & Forecast 2020-2030, (USD Million)
  • Sports & Fitness- Market Size & Forecast 2020-2030, (USD Million)
  • Food & Beverages- Market Size & Forecast 2020-2030, (USD Million)
  • Others- Market Size & Forecast 2020-2030, (USD Million)
• Travel & Hospitality- Market Size & Forecast 2020-2030, (USD Million)
• Media & Entertainment- Market Size & Forecast 2020-2030, (USD Million)
  • Gaming- Market Size & Forecast 2020-2030, (USD Million)
  • Advertising & Marketing Agencies and PR- Market Size & Forecast 2020-2030, (USD Million)
  • Others- Market Size & Forecast 2020-2030, (USD Million)
• BFSI- Market Size & Forecast 2020-2030, (USD Million)
• Automotive & Transportation- Market Size & Forecast 2020-2030, (USD Million)
• Education- Market Size & Forecast 2020-2030, (USD Million)
• Healthcare & Life Sciences- Market Size & Forecast 2020-2030, (USD Million)
• Others- Market Size & Forecast 2020-2030, (USD Million)

 By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

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Some of the Top Influencer Marketing Platform Companies in the Market

In the fast-changing Influencer Marketing Platform Market, understanding what our competitors are doing is crucial. By carefully analyzing things, we figured out some of the dominating players in the industry. So, the top players of the industry ruling the industry are:

•  IZEA
• Launchmetrics
• Triller
• Impact.Com
• Meltwater
• Traackr
• Aspire.Io
• Creatoriq
• Later
• Grin
• Sprout Social
• Captiv8
• LTK
• Brandwatch
• Bazaarvoice
• Others

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