Most businesses think of marketing as ads, emails, and social media. But telephone on hold messaging is an underrated channel that integrates perfectly into a broader marketing plan.
Consistent Branding Across Channels
Your on-hold audio should reflect the same tone, style, and messaging used in your digital and print campaigns. This consistency builds trust and recognition.
Supporting Campaigns
If you’re running a seasonal promotion, your on-hold messages can reinforce it, ensuring callers hear the same message they saw in an email or ad.
Driving Cross-Channel Engagement
You can even encourage callers to follow your social media, sign up for newsletters, or visit your website while they’re on hold—strengthening your overall marketing reach.
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