Top 5 Things to Check Before Buying an Instagram Page (2025 Guide)

Buying an Instagram page can give you a massive head start with followers, content, and reach — but if you’re not careful, you could end up with fake followers, a shadowbanned page, or worse: nothing at all.

Here are the top 5 things you must check before buying any Instagram page in 2025

Follower Quality (Not Just Quantity)

A high follower count means nothing if the audience is fake, inactive, or irrelevant.

What to check:

1. Engagement rate (likes/comments per post)

2. Views vs. follower count

3. Country and gender demographics (via Insights)

4. Spammy bot comments or fake follower patterns

A page with 50K real followers is often more valuable than one with 100K fake or inactive followers.

Niche Relevance & Monetization Potential

The page’s niche matters more than you think. Is it in demand? Can it be monetized?

What to check:

1. Is the content consistent?

2. Does the niche align with your goals?

3. Has it made money before (brand deals, shoutouts, products)?

Evergreen niches like fashion, pets, food, and beauty tend to hold value over time.

Engagement Rate & Post Performance

Engagement is the heartbeat of an Instagram account. Don’t skip this check.

What to check:

1. Like/comment ratios on recent posts

2. Reel and video views

3. Posting consistency

Benchmarks (2025):

1. 1-2% engagement is normal

Sudden engagement drops can signal inactivity or shadowbans — proceed with caution.

Account Ownership & Email Access

Full access is non-negotiable. Without the email, ownership can be risky.

What to check:

1. Will you receive the linked email address?

2. Is 2FA disabled before transfer?

3. Can you log in, change the password, and secure it?

Accounts without the linked email can be claimed back later, always get it if possible.

Trustworthiness of the Seller or Platform

Avoid Telegram “deals” or unknown marketplaces. Use trusted platforms that protect buyers.

What to check:

1. Verified seller status

2. Reviews or reputation

3. Escrow service availability

4. Refund or dispute policy

SwapSocials.com screens sellers and ensures safe transfers, so you don’t have to worry.

What should you check when buying an Instagram account?

Buy Instagram Accounts/page can fast-track your online business, content growth, or brand visibility. But due diligence is key.

✔️ Review follower quality
✔️ Check the niche and engagement
✔️ Confirm full account access