Europe Water Purifier Market Summary 2025
Market Size in 2024: USD 13.6 Billion
Market Forecast in 2033: USD 23.5 Billion
Market Growth Rate 2025-2033: 5.95%
The Europe water purifier market reached USD 13.6 billion in 2024 and is slated to surpass USD 23.5 billion by 2033, expanding at a CAGR of 5.95%. This steady rise is driven by deteriorating raw-water quality, stringent EU drinking-water directives, and consumer willingness to invest in at-home and commercial filtration solutions.
Growth Drivers Behind the European Water Purifier Market
EU Drinking Water Directive & Compliance Funding
Revised in January 2021, the directive reduces the limits for lead, PFAS, and microplastics so member states are funding household purification units. Germany’s Federal Environment Agency has allocated €80m in 2024 for rebates on certified RO and UV systems, and France €50m for social-housing installations. Early sales data show 12% year-on-year growth in residential filter sales in both countries, so regulatory pressure is translating into demand.
Urbanisation & Water Infrastructure Deficits
Eurostat says 72% of Europeans live in urban areas where old pipes and industrial runoff contaminate the municipal supply. In London, 3.2 billion litres of treated water are lost daily through leaks, so consumers are buying under-sink purifiers as a safety net. Similar issues in Milan and Madrid have driven 18% growth in pitcher and countertop sales since 2022, so there’s a growing market for compact, plug-and-play devices.
Corporate Sustainability & Circular Water Projects
Big hotel chains and beverage companies are installing closed-loop purification systems to meet ESG targets. AccorHotels announced in 2024 that 250 of their properties will install on-site RO units, reducing bottled water usage by 30%. Carlsberg’s new brewery in Fredericia recycles 90% of process water using advanced filtration, so there’s a high margin industrial segment for membrane and UV suppliers.
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Europe Water Purifier Market Segmentation
Analysis by Technology Type
- Gravity Purifiers
- RO Purifiers
- UV Purifiers
- Sediment Filter
- Water Softener
- Others
Analysis by Distribution Channel
- Retail Stores
- Direct Sales
- Online
Analysis by End User
- Industrial
- Commercial
- Household
Analysis by Country
- Germany
- United Kingdom
- France
- Italy
- Spain
- Others
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Water Purifier Market News
- March 2025: Germany released an additional €80 million in rebates for certified RO and UV household systems.
- January 2025: AccorHotels confirmed the rollout of on-site RO units across 250 properties to slash bottled-water consumption by 30%.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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