Probiotics Market Business Analysis, Growth and Forecast Report

The probiotics market is estimated to reach USD 62.4 billion in 2023, and it will touch USD 97.5 billion, growing at a 6.6% compound annual growth rate, by 2030.

 

Sufficient consumption of such goods enhances gut well-being and lessens inflammation in the intestine. Such products also toughen the total immune system, as a result enhancing the natural defenses of the body against communicable sicknesses.

 

Furthermore, the growing fondness of customers for purchasing snacks that possess digestive well-being advantages and the constant integration of probiotic ingredients with food & beverage goods is likely to further enhance the progression of this category.

 

The bacteria category, based on source, is leading the probiotics market. This can be because most probiotics are derived from bacteria, primarily Lactobacillus and it is utilized for the fermentation of foods, including yogurt, sauerkraut, kimchi, and kefir.

 

 

 

 

Based on distribution channels, the hypermarkets/supermarkets category is leading the probiotics industry. This can be attributed to the fact that people like to purchase everyday food products or supplements from these places as they offer various products of different brands.

 

Whereas, the online category is likely to advance at the fastest rate, in the years to come. This is mainly attributed to the surging number of people with busy lifestyles. Moreover, e-commerce websites enable the assessment of goods of different companies, coupled with providing consumers the ease of discounts, home deliveries, and electronic payments.

 

APAC is dominating the industry, because of a considerable surge in the consciousness of customers of such goods, as a result of the effective tactics of marketing executed by the key industry players. Moreover, the high requirement in India, China, and Australia is also boosting the advancement of the regional industry.

 

North America is likely to advance at a significant rate in the years to come. This can be attributed to the continuous funding of such products from the sectors of food & beverage and pharmaceutical. Moreover, key players in this continent are investing in R&D to explore innovative products, to comply with the requirements of different age groups and genders for a better lifestyle.

 

With the rising leaning of customers on preventive healthcare, the probiotics industry will continue to advance in the years to come.