Market Overview
The Latin America sustainable tourism market size reached USD 186.92 Billion in 2024 and is projected to reach USD 582.84 Billion by 2033, growing at a CAGR of 13.5% during 2025-2033. The growth is driven by increasing consumer demand for eco-friendly travel, government support for green policies, expansion of eco-certified accommodations, emphasis on sustainable food and agritourism, and focus on sustainable infrastructure and climate change mitigation.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
Latin America Sustainable Tourism Market Key Takeaways
- Current Market Size: USD 186.92 Billion in 2024
- CAGR: 13.5%
- Forecast Period: 2025-2033
- Growing focus on leadership integrating community-driven travel experiences highlights responsible tourism that supports economic, cultural, and environmental well-being.
- Efforts to empower local stakeholders with ethical travel practices are increasing.
- Innovation is driving sustainable tourism with startups developing green technologies and regenerative models.
- In February 2024, CAF, the Caribbean, and UN Tourism launched a green projects innovation challenge.
- The market segmentation covers type, application, age group, and country with comprehensive analysis.
- The competitive landscape analysis covers key player positioning, strategies, and profiles.
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Market Growth Factors
The Latin America sustainable tourism market is experiencing rapid growth along with rising consumer demand for green products and eco-friendly travel products and services. Additionally, governments in the region have introduced green policies in order to further improve the growth of the sustainable tourism industry to meet the growing demand for eco-friendly travel. This supportive environment combines with eco-certified property growing rapidly making sustainable accommodation desirable amongst eco-minded travellers and investors.
Sustainability policies in food and agritourism, green agriculture practices, and regional food in food tourism are increasing, while climate change is emerging as a concern for the region's tourism industry. Currently, there is an increase in the region of mitigative responses regarding tourism infrastructure which can help reduce the carbon footprint of the region and promote sustainable development.
The market is being fueled by innovation occurring through startups and businesses focused on green technologies and regenerative tourism models and business innovation for resource efficiency, among others. For example, in February 2024, CAF, jointly with Caribbean and UN Tourism, launched an innovation challenge for green projects to support innovative solutions to sustainability challenges and foster resilience and alignment of tourism markets to global environmental objectives.
Market Segmentation
Type Insights:
- Coastal Tourism: Tourism activities centered on the coastal regions, focusing on sustainable interaction with marine and beach ecosystems.
- Mountain Tourism: Travel experiences focused on mountainous areas emphasizing ecological preservation and responsible tourism practices.
- Island Tourism: Sustainable tourism on islands, highlighting eco-friendly accommodation, conservation, and local culture.
Application Insights:
- Solo: Individual travelers seeking sustainable travel experiences tailored to personal interests.
- Group: Travel organized for groups with a focus on sustainable practices and community impact.
- Family: Sustainable tourism catering to family units prioritizing eco-conscious activities and accommodations.
- Couples: Travel experiences designed for couples with an emphasis on sustainability and responsible tourism.
Age Group Insights:
- Millennial: Young adults who show a strong inclination towards eco-friendly and responsible travel.
- Baby Boomers: Older adults interested in sustainable tourism options suitable for their preferences.
- Generation X: Middle-aged travelers who value sustainability in their travel choices.
- Silver Hair: Senior travelers focusing on low-impact, responsible tourism experiences.
Country Insights:
- Brazil
- Mexico
- Argentina
- Colombia
- Chile
- Peru
- Others
Regional Insights
Brazil, Mexico, Argentina, Colombia, Chile, Peru, and other Latin American countries constitute the key regional markets for sustainable tourism in Latin America. The market exhibits a strong forecast CAGR of 13.5% during 2025-2033, with the overall market size expected to reach USD 582.84 Billion by 2033, up from USD 186.92 Billion in 2024. This growth highlights the region's increasing focus on sustainable tourism across diverse countries.
Recent Developments & News
In January 2025, UN Tourism and the Development Bank of Latin America and the Caribbean (CAF) signed a memorandum of understanding to enhance the regional brand of Latin America and the Caribbean. This initiative aims to attract more tourism investment, foster partnerships, and elevate the region's global prominence. The agreement was formalized during the FITUR international tourism trade fair held in Madrid.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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