Sales Strategies for Author-Published Books

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Most authors who self-publish their books need to spark sales to recoup a considerable investment of time and resources. As a result, setting up your book for brisk sales online and in-store is essential. Publishing industry veterans know it begins with writing and producing an excellent, high-quality book publicity. It means something readers in your genre will find appealing and want to read along with all the needed content preparation services along the way. If biases against self-publishing go away, it's because author-produced books match the caliber of hot-selling titles from traditional publishers.

As you finalize your book's content and work with an editor, it's time to find a cover designer. In today's competitive marketplace, well-designed covers are particularly important to marketing. Even in online forums, you'll post cover images, and they need to appeal to your target readers. You may only receive a second or two of someone's attention initially, so the design must be suitable for your book and appealing to the people who will buy it. Covers are too important to delegate to a friend or relative who enjoys being creative. Graphic designers who specialize in the field can help you the most.

The back cover of your book is also a crucial marketing opportunity, and the words you put on it make a difference. They are visible to anyone who picks up your book in a store and will be included on sales pages online. What's known as a "back cover blurb" is one of the most significant opportunities to explain in your own words what your book is about. Take it seriously and check other recent successful books in your genre to see what they have said. You'll be competing for the same readers and book buyers. Finding ways to appeal to them and hold their attention is vital to your book's sales.

Deciding on pricing for your book also affects sales. You're trying to find a sweet spot high enough to earn a profit and still not be overpriced. Also, think twice if you're tempted to sell copies for low prices. While it's common to have eBook price promotions around launch time to build some momentum, you want to avoid giving the wrong impression. People may question a book's quality if sold at a price far below that of other competing titles. Pricing is a multi-faceted decision and one you need to take seriously. It's also common for all products (books included) to lower prices over time.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654

Posted in Default Category on December 14 2023 at 06:05 AM

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