The global Green Coffee Market reached a size of USD 38.3 Billion in 2024 and is projected to grow to USD 52.7 Billion by 2033. The market is expected to expand at a CAGR of 3.62% during the forecast period from 2025 to 2033. This growth is driven by increased coffee consumption, the expanding e-commerce sector, and the rising specialty coffee industry favoring premium and sustainable products.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Green Coffee Market Key Takeaways
- Current Market Size: USD 38.3 Billion (2024)
- CAGR: 3.62% (2025-2033)
- Forecast Period: 2025-2033
- Rising demand for premium quality and specialty green coffee beans due to changing consumer tastes.
- Increasing popularity of single-origin and micro-lot beans for distinctive flavors and traceability.
- Major production capacity changes in countries like Brazil, Colombia, and Ethiopia due to favorable climate and investment.
- Expanding specialty coffee market with almost half of US coffee consumption considered specialty.
- Growth fueled by e-commerce, improving quality access and equitable farmer payments.
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Market Growth Factors
Increasing Coffee Consumption
Rising global coffee consumption is a significant market driver. The International Coffee Organization (ICO) projects more than 3.0% growth in worldwide coffee consumption during 2023–2024, with anticipated total consumption reaching 177.0 million bags, driven mostly by non-producing countries. This increase is especially notable in developing nations, which accelerates demand for green coffee beans, widely used as a primary ingredient for roasted coffee products, thus positively impacting market revenue.
E-Commerce Growth
Expansion of e-commerce channels substantially boosts the green coffee market. The global e-commerce market, valued at US$ 21.1 Trillion in 2023, is expected to soar to US$ 183.8 Trillion by 2032, with a CAGR of 27.16% from 2024 to 2032. E-commerce platforms facilitate direct trade between buyers and producers, ensuring superior quality and price transparency, with fair pay for farmers. This user-friendly access broadens consumer bases and promotes market expansion.
Expanding Specialty Coffee Market
The specialty coffee industry, characterized by premium beans and sustainable sourcing, drives the green coffee market growth. US consumer surveys reveal nearly 48% of consumed coffee cups are specialty, contributing approximately 55% of the $48 billion US coffee retail market value. The rise of specialty coffee shops, growing consumer expenditures, and the artisanal coffee culture globally underline this expansion.
Market Segmentation
Breakup by Type:
- Arabica: Represents the majority market share, known for a smooth taste with subtle sweetness and acidity, appealing to consumers seeking exceptional quality and unique flavors. Global Arabica output expected at 57.4% in 2023.
- Robusta: Contains higher caffeine content and a strong, rich flavor, often used in espresso blends, with expected output of 75.8 million bags in 2023-2024.
Breakup by Product:
- Roasted Coffee: Holds the largest industry share; includes both green and roasted coffee beans. Valued for versatility among home roasters and specialty roasters, convenient for grocery stores and cafes.
- Instant/Soluble Coffee: Observed significant import increases, e.g., EU imports rose by 300,000 bags to 3.7 million in 2022/23.
- Green Coffee Bean Extract: Not specifically detailed in source.
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets: Leading segment with wide product variety, competitive pricing, and convenience for consumers.
- Departmental Stores
- Specialty Stores
- Online
- Others
Breakup by End User:
- Retail: Dominates the market; includes supermarkets, specialty stores, and online platforms catering to home brewing consumers.
- Coffee Cafes: Key intermediaries offering freshly brewed coffee from globally sourced green beans.
- Others
Regional Insights
Europe leads the green coffee market, holding the largest regional share due to its rich coffee culture and widespread café presence. The European Union accounted for 74.1% of coffee consumption in Europe during 2022-2023. Unroasted green coffee beans constitute approximately 90% of EU imports, led by Brazil (32%), Vietnam (26%), Uganda (7%), and Honduras (6%). Rising disposable incomes and lifestyle shifts boost the demand for premium and sustainably sourced coffee beans.
Recent Developments & News
- March 2023: Primavera Green Coffee received the 2023 Specialty Coffee Association Sustainability Award for a decade of sustainability commitment.
- November 2023: Root Capital announced a collaboration between Green Mountain Coffee Roasters and actor Kevin Costner to create an exclusive coffee blend, Horizon Blend by Kevin Costner. Root Capital was named the nonprofit partner, receiving a $100,000 donation.
Key Players
- Atlantica Coffee (Montesanto Tavares Group)
- Belco S.A.
- Golden Bean Trade
- Merchants of Green Coffee
- Neumann Kaffee Gruppe
- Nordic Approach AS
- The Bean Coffee Company
- The Green Coffee Brazil (Group MAGNUS BRAZIL)
- WSCafe
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