Japan Beer Market Size and Growth Overview (2025-2033)
Market Size in 2024: USD 20.0 Billion
Market Forecast in 2033: USD 29.0 Billion
Market Growth Rate 2025-2033: 4.3%
According to the latest report by IMARC Group, the Japan beer market size reached USD 20.0 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.0 billion by 2033, exhibiting a growth rate (CAGR) of 4.3% during 2025-2033.
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Japan Beer Market Trends & Drivers
The beer market in Japan is expected to continue to grow at a steady pace, especially among millennials who view beer as a staple for gatherings, celebrations, and culture. The reasons for increasing demand from millennials can be attributed to the growing millennial population and increasing consumption among millennials in socializing scenarios, parties, and public events, as well as events that customarily incorporate alcohol as a part of celebrations. Other reasons for growth in the beer industry include demand for premium craft beer. In response, there is a willingness on the part of consumers to pay more for craft beer because it is small-scale, local, and has a unique flavor or story. The increasing consumer demand for authentic products that differentiate themselves from mass-produced beer has led to a boom in artisan beers. Lager remains the most popular type of beer for being a refreshing drink, though there is a trend.
The product innovation that rises drives the market's growth as a major factor. Market players are introducing beers with less sugar in order to attract health-conscious consumers who are not ready to compromise on the taste of the beer. To accommodate contemporary lifestyles, breweries are producing variants brewed using natural, sustainably sourced ingredients, additionally, too. Exotic, tropical-flavored beer gains distinction from the release and sale of flavors like yuzu, matcha, shiso, and seasonal fruit. It serves consumers who are adventurous and seek new flavor experiences. It reflects the characteristics of Japanese ingredients and brewing skills. The market is further supported by increased product accessibility through e-commerce and online retailers. The COVID-19 pandemic has further pushed consumers towards online purchases of alcoholic products. Japan's craft beer market grows with hundreds of microbreweries and brewpubs across Japan. Japan is home to approximately 500 domestic microbreweries and brewpubs, an amount that only accounts for 1-2% of the country's total beer market. Nevertheless, large breweries, including Kirin Holdings, project that craft beer's share of the market will reach 3% to 5% by the end of the forecast period, thanks to capital investments, partnerships, and craft-based subsidiaries.
We explore the factors propelling the Japan beer market growth, including technological advancements, consumer behaviors, and regulatory changes.
Japan Beer Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macrobrewery
- Microbrewery
- Others
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
Breakup by Flavor:
- Flavored
- Unflavored
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Breakup by Region:
- Kanto Region
- Kinki Region
- Central/Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
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Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Recent News and Developments in Japan Beer Market
- January 2024: Great Dane Brewing Company, a U.S.-based craft brewer, officially launched its new brewhouse in Sendai, Japan, becoming the first foreign-owned brewer with a physical brewery in Japan. The operation commenced with two locally crafted beers: Amber Ale and Great Lager (5.1% ABV), marking international expansion into Japan's growing craft beer sector.
- January 2024: Kirin Brewery announced plans to launch a new standard beer brand for the first time in 17 years, aiming to strengthen its presence in the evolving beer market and respond to changing consumer preferences for both traditional and craft-style offerings.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
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