The global Meat Snacks Market was valued at USD 10.69 Billion in 2024. It is projected to reach USD 18.86 Billion by 2033, growing at a CAGR of 6.19% during the forecast period from 2025 to 2033. The market's growth is driven by rising demand for healthier protein-rich snacks, exotic flavors, and increased availability through online retail.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Meat Snacks Market Key Takeaways
- The global meat snacks market size was valued at USD 10.69 Billion in 2024.
- The market is expected to grow at a CAGR of 6.19% during 2025-2033.
- North America dominates the market with over 43.7% market share in 2024.
- The United States holds 87.60% of the North American market share, driven by high demand for protein-rich snacks.
- Jerky is the largest product type, holding approximately 35.0% of the market in 2024.
- Beef leads the source segment in 2024 due to its rich flavor and high protein content.
- Peppered flavor leads the market share in 2024, favored for its bold and savory taste.
- Supermarkets and hypermarkets hold about 37.6% of the distribution channel market share in 2024.
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Market Growth Factors
The global meat snacks industry is growing due to increasing consumer shifts towards on-the-go, high-protein snacks catering to health-conscious and active lifestyles. There is magnified awareness for clean-label products and an intense need for natural ingredient-derived, minimally processed snacks. Product reformulations emphasizing healthier options such as low-sodium and low-fat variants, along with diverse formats and unique flavors, are attracting a wide customer base. The proliferation of e-commerce and retail distribution channels has enhanced product availability worldwide, boosting sales.
Rising demand for convenient snacking options also propels the market's expansion. Consumers prefer ready-to-eat food options caused by hectic schedules and increased disposable incomes. The global ready-to-eat food market size, which was USD 181.5 Billion in 2023, is expected to reach USD 262.4 Billion by 2032, growing at a CAGR of 4.18% between 2024 and 2032. This major growth corroborates the increasing popularity of meat snacks as convenient protein-rich snacks.
Increasing preference for high-protein snacks fuels market growth as consumers focus on muscle building, weight management, and energy maintenance. Approximately 50% of consumers express interest in increasing protein intake, and 37% associate protein with weight loss benefits, according to the International Food Information Council Foundation. Manufacturers are innovating with traditional and less conventional protein sources such as pork, chicken, turkey, seafood, and game meats, offering varieties like power packs, bars, and deli bites, expanding the occasions for meat snack consumption.
Market Segmentation
By Product Type:
- Jerky: The largest segment with around 35.0% market share in 2024. It is favored for its long shelf-life, convenience, high protein content, variety of flavors, and availability through e-commerce. Organic, grass-fed, and exotic meat options enhance its appeal.
- Sticks
- Sausages
- Others
By Source:
- Beef: Leading market share in 2024. Known for rich flavor and high protein, beef snacks cater to busy lifestyles, with increasing launches of grass-fed and organic options enhancing customer interest and sales.
- Pork
- Poultry
- Others
By Flavor:
- Peppered: Leading flavor segment in 2024 driven by consumer preference for bold and savory taste profiles, appealing to those seeking flavorful protein-rich snacks.
- Original
- Teriyaki
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets: Lead the market with around 37.6% share in 2024. They offer extensive shelf space, diverse product selections, and leverage robust logistics to ensure product availability, driving sales and penetration.
- Convenience Stores
- Online Stores
- Others
Regional Insights
In 2024, North America dominates the global meat snacks market with a market share exceeding 43.7%. The region's dominance is fueled by consumer preferences for portable, convenient, and indulgent snacks, with habitual snacking trends across age groups. The United States accounts for 87.60% of North America's market share, driven by high demand for protein-rich and convenient food options, a robust retail infrastructure, and rising health consciousness, including demand for preservative- and additive-free premium products.
Recent Developments & News
- March 2024: Jack Link's LLC collaborated with Dr Pepper to launch Dr Pepper-infused beef jerky and Dr Pepper-flavored meat sticks, blending sweet and savory flavors.
- March 2024: Country Archer Provisions introduced Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West 2024.
- March 2024: Pork Farms launched ready-to-eat snacks such as Pork Meatballs, Maple Bacon, Frankfurters, and Bratwurst.
- February 2024: Whisps launched Whisps Protein Snackers, high-protein products requiring no refrigeration.
- October 2023: Meati Foods launched its first plant-based meat snack, shelf-stable jerky in original, peppered, and sweet chile flavors.
- April 2023: Doki Foods launched India’s first meat snack brand with chicken chips and buffalo jerky in flavors like teriyaki and smoky masala.
- May 2024: Western Smokehouse Partners announced acquisition of Golden Valley Natural to expand market presence and product lines.
Key Players
- Bridgford Foods Corporation
- Conagra Brands Inc.
- General Mills Inc.
- Hormel Foods Corporation
- Jack Link's LLC
- Monogram Food Solutions LLC
- Nestlé S.A.
- Meatsnacks Group Ltd. (New World Foods Europe Limited)
- Tyson Foods Inc.
- Werner Gourmet Meat Snacks Inc.
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