The global agritourism market size reached USD 73.2 Billion in 2024 and is projected to grow to USD 205.6 Billion by 2033, at a CAGR of 10.9% during the forecast period 2025-2033. Growth is driven by rising consumer interest in sustainable travel, authentic rural experiences, farm-to-table dining, government support, environmental awareness, and wellness-focused vacations.
Study Assumption Years
- Base Year: Not provided in source.
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Agritourism Market Key Takeaways
- Current Market Size: USD 73.2 Billion in 2024.
- CAGR: 10.9% (2025-2033).
- Forecast Period: 2025-2033.
- In 2024, the US accounted for around 66.00% of the North America agritourism market.
- The market is driven by consumer demand for unique travel experiences and sustainable tourism.
- Digital platforms enhance discovery and booking of agritourism experiences globally.
- Government initiatives promote rural development and support agritourism expansion.
- Europe held the largest regional share at 47.02% in 2024.
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Market Growth Factors
The agritourism market growth is largely propelled by increasing consumer demand for sustainable travel. Many travelers seek opportunities to reconnect with nature and engage in eco-friendly activities such as organic farming and farm-to-table dining. The World Food Travel Association reports that food tourists spend an average of 25% more per trip than general tourists, highlighting the economic potential of sustainable farm tourism. This trend is further boosted by environmental awareness and interest in local food systems, pushing more farms to adopt sustainable practices.
Unique and authentic rural experiences are increasingly sought by tourists who prefer to immerse themselves in country life. Activities like milking cows, wine tasting, and participating in seasonal harvests offer distinct and memorable engagements. Social media has amplified the demand for scenic rural experiences, encouraging farms to improve infrastructure and diversify offerings. A University of California study found farms engaging in agritourism earned an average additional USD 50,000 annually, indicating a promising income stream for farmers.
Government policies and efforts play a critical role in supporting agritourism expansion, particularly in rural development. Numerous governments provide incentives such as subsidies, technical assistance, tax benefits, and marketing collaborations to encourage farmers' participation. For example, India's Deendayal Antyodaya Yojana-National Rural Livelihood Mission signed agreements with banks to support women entrepreneurs through specialized loans. Regional authorities also run programs like Maharashtra's Agritourism Development Corporation and Kerala's STREET initiative, fostering market growth and enhancing rural economies.
Market Segmentation
Analysis by Tourist Type:
- Domestic: Leads with 58.9% market share in 2024, driven by convenience and local attraction familiarity.
- International: Not provided in source.
Analysis by Activity:
- On-farm Sales: Leading segment with 34.8% market share in 2024; involves direct consumer sales of fresh, local products enhancing farm profitability.
- Outdoor Recreation: Not provided in source.
- Agritainment: Not provided in source.
- Educational Tourism: Not provided in source.
- Accommodations: Not provided in source.
- Others: Not provided in source.
Analysis by Booking Channel:
- Online: Holds 51.0% market share in 2024, preferred for its convenience and real-time booking features.
- Offline: Not provided in source.
Analysis by Sales Channel:
- Travel Agents: Largest market share; provide curated packages and cater to pre-arranged travel preferences.
- Direct: Not provided in source.
Regional Insights
Europe dominates the agritourism market with a 47.02% share in 2024, bolstered by its rich agricultural heritage, established rural tourism infrastructure, and policies supporting sustainable practices. Key countries such as Italy, France, and Spain offer varied farm activities, attracting both domestic and international tourists. The EU initiatives for rural development and protection of farming traditions further strengthen Europe's market leadership.
Recent Developments & News
- July 2024: Uttar Pradesh partnered with private hospitality players to boost rural economy by identifying 229 agritourism villages to showcase village lifestyle and ethnic traditions.
- April 2024: BreedBooks, a new agritourism platform, was launched to help small-scale farmers diversify incomes by connecting them with tourists, promoting sustainability and rural experiences.
- December 2023: Saudi Arabia launched a farming tourism initiative aligned with Vision 2030 to promote rural development and cultural awareness, encouraging traditional farming experiences.
- April 2023: Assisi Aid Projects Australia, in collaboration with Dreamdelion Indonesia, initiated a project empowering women in rural Indonesia through sustainable agritourism.
Key Players
- Agrilys Voyages
- Bay Farm Tours
- Blackberry Farm, LLC
- Domiruth PeruTravel
- Farm To Farm Tours
- Field Farm Tours Ltd
- Greenmount Travel
- Liberty Hill Farm
- Rupiper Tours LLC
- Select Holidays
- Star Destinations
- Willow-Witt Ranch
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