Google Ads is one of the most powerful online advertising platforms today. But many businesses often ask a common question: Should we run Search Ads or Display Ads? The answer depends on your business goals, budget, and target audience.
The Best Google Ads Agency in Lucknow understands that both ad types have their own strengths. In this blog, we’ll explain Search Ads vs Display Ads in very simple language and share expert insights on how Apple and Oranges Digital Marketing Agency uses them to deliver real results.
What Are Google Search Ads?
Search Ads are the ads you see on Google when you search for something.
For example, when someone searches:
“best digital marketing agency in Lucknow”
The ads that appear at the top are Search Ads.
Key Features of Search Ads
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Appear on Google search results
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Target users with high intent
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Triggered by keywords
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Ideal for lead generation
The Best Google Ads Agency in Lucknow uses Search Ads to target customers who are already looking for a product or service.
What Are Google Display Ads?
Display Ads are visual ads that appear on websites, apps, and YouTube.
They include:
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Image ads
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Banner ads
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Responsive display ads
Display Ads help in brand awareness and visibility.
The Best Google Ads Agency in Lucknow uses Display Ads to show your brand to people even before they start searching.
Search Ads vs Display Ads: The Main Difference
| Feature | Search Ads | Display Ads |
|---|---|---|
| User Intent | High | Low to Medium |
| Ad Type | Text-based | Visual (Image/Video) |
| Best For | Leads & sales | Brand awareness |
| Cost | Usually higher CPC | Lower CPC |
| Conversion Rate | High | Moderate |
Apple and Oranges Digital Marketing Agency uses the right mix of both to maximize ROI.
When to Use Search Ads
Search Ads are best when:
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You want quick leads
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You offer services/products people actively search for
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You want high-quality traffic
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Your goal is conversions
The Best Google Ads Agency in Lucknow recommends Search Ads for:
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Doctors & clinics
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Real estate
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Education institutes
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Service-based businesses
Apple and Oranges Digital Marketing Agency builds keyword-focused Search Ads that attract ready-to-buy customers.
When to Use Display Ads
Display Ads are best when:
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You want brand visibility
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You’re launching a new business
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You want to stay top-of-mind
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You want retargeting
The Best Google Ads Agency in Lucknow uses Display Ads for:
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Brand building
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Retargeting website visitors
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Seasonal promotions
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Local awareness campaigns
Apple and Oranges Digital Marketing Agency designs eye-catching creatives that grab attention instantly.
Conversion Power: Search Ads vs Display Ads
Search Ads usually convert better because users are actively searching.
Display Ads convert well when:
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Used for remarketing
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Combined with Search Ads
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Shown multiple times
The Best Google Ads Agency in Lucknow tracks conversions carefully to decide which ad type brings better results.
Apple and Oranges Digital Marketing Agency focuses on quality conversions, not just clicks.
Cost Comparison: Which Is More Affordable?
Search Ads:
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Higher cost per click
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Better lead quality
Display Ads:
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Lower cost per click
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Wider reach
The Best Google Ads Agency in Lucknow balances budget smartly so businesses don’t overspend.
Apple and Oranges Digital Marketing Agency ensures every rupee is used efficiently.
Role of Targeting in Search & Display Ads
Search Ads Targeting:
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Keywords
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Location
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Device
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Time
Display Ads Targeting:
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Interests
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Demographics
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Websites
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Custom audiences
The Best Google Ads Agency in Lucknow uses advanced targeting to reach the right people at the right time.
Remarketing: Where Display Ads Shine
Remarketing is one of the biggest advantages of Display Ads.
The Best Google Ads Agency in Lucknow uses Display Ads to:
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Show ads to website visitors
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Reconnect with past users
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Increase conversion chances
Apple and Oranges Digital Marketing Agency creates remarketing campaigns that gently remind users to take action.
Combining Search Ads & Display Ads for Best Results
The real success comes when both are used together.
The Best Google Ads Agency in Lucknow follows this strategy:
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Use Display Ads for awareness
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Use Search Ads for conversions
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Retarget users using Display Ads
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Optimize based on data
Apple and Oranges Digital Marketing Agency creates integrated campaigns for maximum growth.
Tracking Performance & Measuring Success
Both ad types need proper tracking.
The Best Google Ads Agency in Lucknow tracks:
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Clicks
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Conversions
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Cost per lead
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ROI
Apple and Oranges Digital Marketing Agency provides clear reports in simple language, so businesses understand performance easily.
Common Mistakes Businesses Make
Many businesses fail because they:
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Use only one ad type
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Target the wrong audience
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Ignore conversion tracking
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Don’t optimize campaigns
The Best Google Ads Agency in Lucknow avoids these mistakes with expert planning.
Apple and Oranges Digital Marketing Agency focuses on strategy, testing, and continuous improvement.
Why Choose Apple and Oranges Digital Marketing Agency
Apple and Oranges Digital Marketing Agency stands out because:
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Expert Google Ads specialists
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Data-driven approach
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Transparent reporting
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Local market expertise
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High ROI focus
They follow the proven methods used by the Best Google Ads Agency in Lucknow to deliver consistent success.
Final Thoughts
Search Ads and Display Ads are not competitors—they are partners.
Search Ads bring ready customers, while Display Ads build brand trust and recall. When used correctly, they create powerful results.
If you want:
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More leads
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Better visibility
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Lower ad cost
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Higher ROI
Choose Apple and Oranges Digital Marketing Agency, a trusted name that works like the Best Google Ads Agency in Lucknow and helps businesses grow smarter.
🚀 Advertise smart. Convert better. Grow faster.
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