Japan Plant-Based Meat Market Size and Growth Overview (2025-2033)
Market Size in 2024: USD 980.2 Million
Market Forecast in 2033: USD 5,448 Million
Market Growth Rate 2025-2033: 21%
According to the latest report by IMARC Group, the Japan plant-based meat market size reached USD 980.2 million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,448 million by 2033, exhibiting a growth rate (CAGR) of 21% during 2025-2033.
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Japan Plant-Based Meat Market Trends & Drivers
The awareness about health is making the consumers inclined towards plant-based substitutes, which have reduced content of saturated fat and cholesterol and high content of protein as compared to conventional meat products. Consumption changes among those at risk for lifestyle diseases such as cardiovascular disease and certain cancers is moving in the direction of foods that have the potential to lower such risk due to favorable nutritional components. The number of people adopting a vegetarian or vegan lifestyle continues to rise as they focus on their own health and demand meat alternatives that simulate the tastes and textures they are familiar with but without using animal products. Dietary restrictions for cultural and religious reasons lead to higher and consistent demand for plant-based products in specific markets. Endorsements from celebrities and athletes promote the plant-based lifestyle and are helping to turn the mainstream consumer into a more curious consumer and drive trial rates for products. Growing disposable incomes are giving the privilege to the mass populations to have a taste of premium plant-based products, which were once perceived as niche products and not as necessities. Food companies are creating increasingly complex formulations that mimic the texture, flavor, appearance, and cooking behavior of real meat, helping these products gain wider acceptance among consumers of traditional meat.
Concerns about environmental sustainability drive consumers to limit their carbon footprints by consuming plant-based alternatives, which use far less land, water and energy resources than traditional livestock production systems. There is growing attention on the greenhouse gas emissions of animal agriculture in the public eye, with many people urging everyone to adapt their diet to environmentally friendly foods. Purchases are increasingly influenced by animal welfare concerns with a growing knowledge of factory farming and conditions in the large-scale meat processing industries. Domestic food companies, global plant-based producers, and restaurant chains enter into partnerships to increase product availability and reach to the market, they will bring innovative solutions to multiple distribution channels. Government support for sustainable agriculture and a reduction of environmental impacts are fostering positive regulatory signals for the development and market introduction of plant-based food. The expansion of online retail platforms and specialty shops makes increasingly diverse plant-based meat products more accessible, offering consumers a convenient way to shop in cities and suburbs.
Japan Plant-Based Meat Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Burger Patties
- Sausages
- Nuggets and Strips
- Ground Meat
- Meatballs
- Others
Source Insights:
- Soy
- Wheat
- Peas
- Others
Meat Type Insights:
- Chicken
- Beef
- Pork
- Others
Distribution Channel Insights:
- Restaurant and Catering Industry
- Supermarkets and Hypermarkets
- Convenience and Specialty Store
- Online Retail
Regional Insights:
- Kanto Region
- Kinki Region
- Central/Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
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Competitive Landscape: The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Recent News and Developments in Japan Plant-Based Meat Market
- December 2024: FamilyMart, a major convenience store chain in Japan, launched a new selection of plant-based items. The selection included Keema Curry, which had a soy-derived meat substitute, vibrant vegetables, tomatoes, and spices.
- October 2024: Wayback Burgers launched a vegan restaurant, aimed at promoting plant-based meat in Japan. The establishment functioned as a takeaway and delivery location, featuring only a small number of seats for dining in. The eatery ran a communal kitchen to create meals from various restaurants, allowing guests to select items from multiple menus simultaneously.
- August 2024: Fujiya, a Japanese dining establishment, unveiled a plant-based meat product line named Nikugoe, crafted from sorghum (takakibi) obtained from Tokushima, Japan. Nikugoe offered a selection that featured Demi Sauce Meat Super Hamburger, Hamburg Steak, Meat Super Cheese Hamburger, Demi Sauce Meat Super Cheese Hamburger, and Meat Super Gyoza, which were vegan certified by NPO Vege Project Japan.
Key highlights of the report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
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