Born x Raised, often stylized as Bornxraised

Born x Raised

Born x Raised, often stylized as Bornxraised, is more than just a streetwear brand—it is a cultural statement rooted deeply in Los Angeles heritage. Founded in 2013, the brand emerged as a voice for communities often overlooked by mainstream fashion. Born x Raised represents authenticity, pride, struggle, and identity, making it one of the most respected names  Born x Raised  . Rather than chasing trends, the brand focuses on storytelling, using clothing as a medium to preserve culture and history. This dedication to meaning over hype has earned Born x Raised a loyal global following.

Origins and Vision of Bornxraised

Bornxraised was founded by Chris “Spanto” Printup and Alex “2Tone” Erdmann, with a clear vision: to reflect the real Los Angeles, not the polished version often portrayed in media. The brand draws inspiration from Chicano culture, West Coast street life, skate culture, and the realities of growing up in LA neighborhoods. Born x Raised was created to honor the past while speaking to the present, blending nostalgia with raw modern energy. Its vision is deeply personal, which makes every collection feel authentic and emotionally drivent the heart of Born x Raised lies a strong sense of cultural identity. The brand highlights the experiences of working-class communities, particularly Latino and Chicano heritage, through bold typography, symbolic graphics, and meaningful slogans. Bornxraised does not shy away from difficult themes such as displacement, gentrification, and loss of community. Instead, it confronts them head-on, turning pain and pride into wearable art. This strong cultural grounding  brands that focus purely on aesthetics without substance.

Design Philosophy and Aesthetic

Born x Raised’s design language is instantly recognizable. The brand often uses gothic fonts, Old English typography, vintage imagery, and muted color palettes to evoke a sense of history and realism. Each design feels intentional, telling a story rather than following seasonal trends. From graphic tees to heavy hoodies, the brand’s pieces balance simplicity with powerful messaging. Bornxraised designs often feel raw and unfiltered, which aligns perfectly with its mission of staying true to real street cultureBorn x Raised offers a wide range of apparel that reflects both comfort and statement-making style. Hoodies and sweatshirts are among the brand’s most popular items, known for their heavyweight materials and bold graphics. T-shirts feature impactful slogans and iconic logos that resonate with fans worldwide. The brand also produces jackets, caps,  Bornxraised  carrying the same cultural depth as its core apparel. Every category maintains high standards of quality, ensuring durability and long-lasting wear.