Market Overview
The global biscuits market size reached USD 134.1 Billion in 2025 and is projected to grow to USD 191.4 Billion by 2034, with a CAGR of 4.00% from 2026 to 2034. The market's growth is mainly driven by rising consumer preference for convenient on-the-go snacks, innovative product offerings in flavors and textures, and enhanced accessibility through online platforms. Asia Pacific leads the market with over 37.5% share. More details can be found at the Biscuits Market
Study Assumption Years
- Base Year: 2025
- Historical Years: 2020-2025
- Forecast Period: 2026-2034
Biscuits Market Key Takeaways
- The global biscuits market size was USD 134.1 Billion in 2025 and is expected to reach USD 191.4 Billion by 2034.
- The market CAGR is 4.00% for the forecast period 2026-2034.
- Asia Pacific dominates with a market share of over 37.5% in 2025.
- The rising demand for convenient and portion-controlled snacking is boosting consumption.
- Innovation in flavors, including gluten-free, vegan, and premium biscuits, is expanding market reach.
- The growth of e-commerce improves product availability, particularly for niche and specialty biscuit varieties.
- Competitive pricing and packaging variety cater to diverse consumer budgets, enhancing market penetration.
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Market Growth Factors
One of the primary growth drivers in the biscuits market is the increasing demand for on-the-go and convenience snacking. Busy lifestyles and urbanization worldwide have led consumers to favor quick, easy-to-carry foods that require no preparation. Biscuits, with their long shelf life and diversity of flavors, formats, and nutritional profiles, efficiently fulfill this need. The rising popularity of portion-pack and single-serve products is especially appealing to working professionals and students, driving consumption in both developed and emerging markets.
Consumer preferences are also shifting towards innovative biscuit products. The launch of fresh flavors, unique ingredient blends, and new formats attracts consumers seeking novelty and variety. There is growing traction for gluten-free, vegan, and organic biscuits aligning with specific dietary habits. Premium and gourmet biscuits with distinctive ingredients and upscale packaging meet the desires of consumers seeking refined snacking experiences. An example is Mondelēz International's USD 5 Million Biscuit and Baked Snacks Lab in Singapore launched in 2024, supporting Asia-Pacific’s premium snack market innovations.
The expansion of online sales channels significantly enhances biscuit market accessibility. According to the 2024 UNCTAD report, global e-commerce sales reached USD 27 Trillion in 2022, with digital transactions growing 55%. Online platforms enable consumers to browse and buy various biscuit brands conveniently, especially where physical store access is limited. E-commerce allows visibility and broader reach for niche products like gluten-free and organic biscuits, supporting market expansion and diversity.
Market Segmentation
By Product Type:
- Crackers and Savory Biscuits: Includes plain and flavored crackers.
- Sweet Biscuits: Dominates with 63.6% market share. Includes plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and others. Sweet biscuits are popular due to diverse flavors, long shelf life, affordability, and continuous innovation like low-sugar and gluten-free variants.
By Ingredient:
- Wheat: Holds the largest share at 55.2%, favored for its availability, cost-effectiveness, nutrition, and versatility across biscuit types. Growing demand for whole wheat and high-fiber biscuits boosts its dominance.
- Oats
- Millets
- Others
By Packaging Type:
- Pouches/Packets: Account for 48.6% market share. Preferred for convenience, portability, freshness preservation, portion control, cost-effectiveness, and branding space.
- Jars
- Boxes
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets: Lead with 38.5% share, providing wide product assortment, brand visibility, convenient shopping, strong supply chains, and geographic reach.
- Convenience Stores
- Independent Bakery
- Online Stores
- Others
Regional Insights
Asia Pacific is the leading region in the biscuits market with a 37.5% share as of 2025. The market growth is fueled by the region's large population, rapid urbanization, rising disposable incomes, and expanding middle class. Convenient and affordable snack demand, coupled with robust retail infrastructure including online channels, enhances accessibility. Localized flavors, product innovations, and heightened health awareness are also key factors supporting the region’s market dominance.
Recent Developments & News
- September 2024: Integrated Industries Ltd's subsidiary Nurture Well Foods launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan. Q1 2024 revenue surged 75% to INR 1,401.4 Million. RICHLITE biscuits expanded distribution in North India.
- August 2024: ITC Sunfeast launched Sunfeast Super Egg & Milk Biscuit across South and East India at INR 5, 10, and 30, focusing on nutritious snacks for children, aligned with their 'Help India Eat Better' initiative.
- July 2024: McVitie’s introduced its Signature range including Caramel Chocolate Rounds, Chocolate Cream Swirls, and Chocolate Caramel Biscuits, debuting in Waitrose July 22.
- July 2024: ITC Sunfeast SuperMilk ran the "Nalladhu Thedi Varum" campaign featuring celebrities to highlight the goodness of desi cow milk biscuits.
- June 2024: Mondelēz International and Lotus Bakeries partnered to expand Biscoff in India and co-develop chocolate products for Europe, with launches planned for early 2025.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- ITC Limited
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- Pladis Global
- The Ferrero Group
- Walker's Shortbread
- Yildiz Holding
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