Market Overview
The Vietnam savory snacks market size reached USD 593.07 Million in 2025. It is projected to grow to USD 850.70 Million by 2034, with a CAGR of 4.09% during the forecast period 2026-2034. The market growth is driven by rising disposable incomes and rapid urban developments increasing the demand for convenient snack options and health-conscious consumers seeking functional and premium products. Social media's transformative influence reshapes preferences and innovation, expanding the market share.
Study Assumption Years
- Base Year: 2025
- Historical Years: 2020-2025
- Forecast Period: 2026-2034
Vietnam Savory Snacks Market Key Takeaways
- The market size was USD 593.07 Million in 2025.
- The CAGR is 4.09% for 2026-2034.
- The forecast period spans from 2026 to 2034.
- Urban developments and hectic lifestyles are driving demand for ready-to-eat snacks suitable for busy consumers.
- Younger demographics show preference for novelty, variety, and global flavors.
- Consumers increasingly seek snacks with health benefits such as natural ingredients, low fat, and low sodium.
- Social media and peer influence strongly direct new product innovations and snacking culture.
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Market Growth Factors
The growth of the market is driven by an increase in the disposable income and fast urbanization. Urbanization and disposable income increased in the country so demand increased for on-the-go ready-to-eat snacks. Urban lifestyle is fast in pace for consumers, and consumers have less time to prepare meals as they spend more hours working. Savory snacks are easier to find because modern trade outlets and convenience stores are more available and online delivery options exist.
Young Vietnamese consumers grow the segment, pushing for new flavors, varieties, and spicy, cheesy, and fusion flavors. Exposure to international cuisines by way of travel, social media, and foreign companies has fueled the appetite for more dynamic and sociable snack offerings. Savory snacks have increased in diversity in addition to sales and marketing aimed at Gen Z and millennials and the new packaging.
The health and wellness trend is driving growth in the market too, with consumers moving away from fried products or high salt products to snacks with the ability to offer both flavor and health. More snacks are being made through natural ingredients and whole grains. Use of local materials like seaweed or beans is popular. Low-fat, baked or low-sodium snacks also appeal to urban middle-class consumers in favor of a healthy lifestyle. Brands reformulate their products using clean label attributes and claim health benefits. This redefines the meaning of innovation and markets the snacks industry.
Market Segmentation
Product Insights:
- Potato Chips
- Extruded Snacks
- Nuts and Seeds
- Popcorn
- Meat Snacks
- Others
The market includes traditional snacks such as potato chips and nuts, as well as extruded snacks, popcorn, meat snacks, and others, providing a broad variety to consumers.
Category Insights:
- Baked
- Fried
- Others
The savory snacks are segmented into baked and fried types, covering a range of preparation styles favored by consumers.
Distribution Channel Insights:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Stores
- Convenience Stores
- Others
The distribution channels cover modern retail formats, specialty and convenience stores, online platforms, and others, reflecting the evolving retail landscape.
Sales Insights:
- Retail Sector
- Foodservice Sector
The market sales are segmented into retail and foodservice sectors, reflecting consumption patterns.
Regional Insights
The report analyzes Northern Vietnam, Central Vietnam, and Southern Vietnam as major regions, providing comprehensive insights into regional market dynamics. Specific numerical data on market share or growth per region is not provided in the source.
Recent Developments & News
In August 2024, PepsiCo Foods Vietnam announced the commencement of construction for a new $90 million snack manufacturing plant in Ha Nam province. This facility covers 80,000 square meters, is expected to produce over 20,000 tonnes of snack products, and will generate more than 1,000 local jobs.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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