The Vietnam cat food market size was valued at USD 191.36 Million in 2025 and is projected to reach USD 252.09 Million by 2034, growing at a compound annual growth rate (CAGR) of 3.11% from 2026 to 2034. This growth is driven by rising pet humanization trends among millennials and Gen Z consumers, increasing urbanization, and growing disposable incomes that enable premium pet food purchases. The cultural perception of cats as symbols of good fortune combined with retail and e-commerce channel expansion continue to fuel demand.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Vietnam Cat Food Market Key Takeaways
- The Vietnam cat food market size was USD 191.36 Million in 2025.
- The market is expected to grow at a CAGR of 3.11% from 2026 to 2034.
- The forecast period is from 2026 to 2034.
- Dry food dominates with a 44.62% market share in 2025 due to affordability, convenience, and longer shelf life.
- Mass products led the pricing type segment with 44.54% share, driven by Vietnamese consumers prioritizing affordable nutrition.
- Animal derivatives represent 72.93% of the ingredient type segment, reflecting cats' obligate carnivore status.
- Supermarkets and hypermarkets hold the largest distribution channel share of 23.55% in 2025.
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Market Growth Factors
The cat food market of Vietnam is expected to continue its growth, because millennials and Gen Z humanize pets. Pet owners in Ho Chi Minh City and Hanoi who are urban, millennial consumers owned pets at a rate increasing by 7.5 percentage points from 67 percent in 2023 to 74.5 percent in 2024. Because many cultures symbolize cats as prosperity and good luck, people demand more cat food products that focus on health.
The major reason for the market growth was the increase in population density, as urban areas become more common residential areas, in addition to the new modern apartment-style living. Increased per capita income as well as demand for premium pet food have increased cat keepers' purchasing power. With 12 million-plus cats and dogs making up India's pet population in 2025, and an ever-growing pet economy exceeding USD 500 Million, the market for good quality cat foods is growing.
The rise of modern supermarkets, hypermarkets, specialty shops and some of the largest e-commerce sites in Southeast Asia such as Shopee, Lazada, and local e-commerce sites like Tiki have made cat food more available, with online shopping accounting for about 38% of all pet product purchases. This channel expansion enabled the transition from homemade pet food to commercial pet food.
Market Segmentation
- Product Type:
- Dry Food: Dominates with 44.62% market share in 2025 owing to affordability, ease of storage, extended shelf life, and dental health benefits by reducing tartar buildup. Major brands such as SmartHeart, CP, and Me-O offer affordable and nutritionally balanced dry food tailored to local preferences.
- Pricing Type:
- Mass Products: Lead the market with 44.54% share in 2025, reflecting Vietnamese consumers' preference for affordable yet quality nutrition. This segment thrives on strong distribution through grocery retailers, pet shops, and modern retail channels.
- Ingredient Type:
- Animal Derivatives: Account for 72.93% of the market in 2025, driven by the biological necessity of cats as obligate carnivores requiring taurine and essential amino acids from animal proteins such as chicken, fish, beef, and poultry byproducts. Premium formulations emphasize high animal protein content including from fresh seafood.
- Distribution Channel:
- Supermarkets & Hypermarkets: Hold the largest channel share at 23.55% in 2025, benefiting from extensive product assortments, strategic urban locations, competitive pricing, and frequent promotions by retailers like Aeon, eMart, and MM Mega Market.
Regional Insights
Southern Vietnam, anchored by Ho Chi Minh City, is the dominant region in the Vietnam cat food market, with the highest pet ownership rate at approximately 25%. The city's thriving pet culture supports the largest concentration of pet shops, supermarkets, and e-commerce activities, making it the primary market for new product launches and premium offerings targeting affluent urban consumers seeking advanced nutrition solutions.
Recent Developments & News
In September 2024, Japanese retailer Aeon expanded its presence in Vietnam by opening two new supermarkets in Ho Chi Minh City and Hue City. The company has plans to open four additional supermarkets in Northern Vietnam, enhancing distribution access for pet food products including cat food across the country. This expansion supports improved retail availability and accessibility for consumers nationwide.
Key Players
- SmartHeart
- CP
- Me-O
- Aeon
- eMart
- MM Mega Market
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