Market Overview
The global biscuits market size was valued at USD 134.1 Billion in 2025 and is projected to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during the forecast period 2026-2034. The growth is driven by rising demand for convenient snacking, product innovations in flavors and packaging, and increased online accessibility. Asia Pacific dominates with over 37.5% share in 2025. For more details visit the Biscuits Market
Study Assumption Years
- Base Year: 2025
- Historical Years: 2020-2025
- Forecast Period: 2026-2034
Biscuits Market Key Takeaways
- The global biscuits market size was USD 134.1 Billion in 2025.
- The market is forecasted to reach USD 191.4 Billion by 2034, with a CAGR of 4.00% from 2026-2034.
- Asia Pacific holds the largest share of over 37.5% in 2025.
- Rising consumer preference for convenience snacking and innovative product offerings are propelling market growth.
- Online platforms enhance product availability and support niche biscuit segments like gluten-free and organic variants.
- Portion packs and single-serve products are increasingly popular among working professionals and students.
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Market Growth Factors
The biscuits market growth is primarily propelled by the surging demand for on-the-go and convenience snacking. With busier lifestyles and increasing urbanization globally, consumers look for quick, easy-to-carry foods that require no preparation. Biscuits, offering long shelf life and a variety of flavors, formats, and nutrition profiles, effectively meet this need. The rising popularity of portion packs and single-serve options further boosts consumption especially among working individuals and students.
Innovation in biscuit flavors, ingredients, and packaging formats is another key growth driver. Companies are launching gluten-free, vegan, organic, and premium gourmet biscuits to cater to expanding health-conscious and indulgent consumer groups. The establishment of innovation hubs, such as Mondelēz International's USD 5 Million Biscuit and Baked Snacks Lab in Singapore, exemplifies the focus on product development aiming at Asia-Pacific's premium snack market.
E-commerce channels have significantly enhanced the accessibility and consumer reach of biscuit products. In 2021, online sales reached USD 25 Trillion across 43 economies, facilitating the availability of a wide range of products including niche and specialty biscuits. Online platforms allow consumers to conveniently explore, compare, and purchase biscuits from home, benefiting smaller and niche brands and expanding market opportunities.
Market Segmentation
By Product Type:
- Crackers and Savory Biscuits
- Plain Crackers
- Flavored Crackers
- Sweet Biscuits
- Plain Biscuits
- Cookies
- Sandwich Biscuits
- Chocolate-coated Biscuits
- Others
Sweet biscuits dominate with 63.6% market share due to their wide consumer appeal, diverse flavors, and suitability for various occasions. Continuous innovation such as low-sugar and gluten-free variants attracts health-conscious consumers.
By Ingredient:
- Wheat
- Oats
- Millets
- Others
Wheat holds the largest market share of 55.2%, driven by its availability, cost-effectiveness, nutritional value, and versatility across biscuit types. Rising health awareness fuels demand for whole wheat and high-fiber biscuits.
By Packaging Type:
- Pouches/Packets
- Jars
- Boxes
- Others
Pouches and packets lead with 48.6% share owing to their convenience, portability, freshness preservation, portion control, and cost-effectiveness. They cater to both single-serve and bulk purchase needs.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Bakery
- Online Stores
- Others
Supermarkets and hypermarkets dominate with a 38.5% market share, offering extensive product assortments, strong brand visibility, in-store promotions, and reliable supply chains, enhancing consumer convenience.
Regional Insights
Asia Pacific leads the biscuits market with a 37.5% share in 2025, underpinned by a large, rapidly growing population, increasing disposable incomes, and urbanization. The region benefits from strong retail infrastructure, including supermarkets and online platforms, and cultural preferences for both sweet and savory snacks. Growing health awareness supports demand for fortified, low-sugar, and organic biscuit variants.
Recent Developments & News
- September 2024: Integrated Industries Ltd's subsidiary, Nurture Well Foods, launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan. Q1 2024 revenue grew 75% to INR 1,401.4 Million. RICHLITE biscuits expanded distribution across North India.
- August 2024: ITC Sunfeast launched the Super Egg & Milk Biscuit at INR 5, 10, and 30 in South and East India, targeting children's nutrition under its ‘Help India Eat Better’ initiative.
- July 2024: McVitie’s introduced its Signature range featuring Caramel Chocolate Rounds, Chocolate Cream Swirls, and Chocolate Caramel Biscuits debuting at Waitrose.
- July 2024: ITC Sunfeast SuperMilk launched the "Nalladhu Thedi Varum" campaign, featuring Tamil superstars to highlight the product's natural desi cow milk origin.
- June 2024: Mondelēz International and Lotus Bakeries partnered to expand Biscoff in India and co-develop chocolates with Cadbury and Milka, with launches slated for 2025.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- ITC Limited
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- Pladis Global
- The Ferrero Group
- Walker's Shortbread
- Yildiz Holding
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