The Party Supplies Market size was valued at USD 16.2 Billion in 2025 and is projected to reach USD 28.0 Billion by 2034, growing at a CAGR of 6.20% during 2026-2034. The market growth is driven by the increase in social celebrations, rise of online purchasing platforms, and the influence of social media promoting themed and personalized party products.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Party Supplies Market Key Takeaways
- The market size was USD 16.2 Billion in 2025.
- The market is expected to grow at a CAGR of 6.20% from 2026 to 2034.
- Forecast period spans from 2026 to 2034.
- The balloons segment leads the product types with an 11.7% market share in 2025.
- Domestic use dominates the application segment with 71.8% share in 2025.
- North America holds the largest market share regionally at 30.9% in 2025.
- The US has a market share of 81.80% in 2024 related to sustainability trends.
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Market Growth Factors
The global party supplies market is propelled by a significant increase in social events and celebrations including birthdays, weddings, baby showers, and festivals. There has been a rise in destination weddings from 18% in 2022 to 26% in 2024, fueling demand especially for themed party decorations, tableware, and bespoke accessories. Corporate events and product launches have also driven demand for professional-grade decorations and accessories.
The rise in online shopping has transformed the party supplies sector, facilitated by a USD 6.8 trillion online buying sector expected to reach USD 8 trillion by 2027. Over 33% of the global population purchases goods online, with platforms offering personalized and thematic party supplies, same-day delivery, and augmented reality previews. This convenience and expanded accessibility boost market expansion globally.
Social media's influence is profound, with US influencer marketing expenditure forecasted to reach USD 7.14 billion in 2024, up 15.9% year-over-year. Platforms like Instagram, Pinterest, and TikTok inspire consumer choices for party themes and decorations, nudging demand for fashionable, themed, and premium party supplies. Influencer partnerships, viral challenges, and DIY decoration tutorials further stimulate consumer interest.
Market Segmentation
By Product Type:
- Balloons: Dominant segment with 11.7% share in 2025, boosted by foil and latex balloons, biodegradable options, LED balloons, and balloon customization services.
By Application:
- Domestic Use: Largest segment with 71.8% market share in 2025, driven by home-based celebrations and DIY parties. The trend towards environmentally friendly and reusable party items is growing here.
By Distribution Channel:
- Supermarkets and Hypermarkets: Key retail channel with 26.0% market share in 2025. Offers single-stop shopping with discounts, private-label products, and seasonal sales. Consumers still visit physical stores to evaluate products despite online shopping growth.
Regional Insights
North America dominates the party supplies market with a 30.9% share in 2025. This leadership is attributed to high disposable incomes, frequent social parties, extensive themed party culture, and a broad retail network of supermarkets, specialty stores, and online platforms. Social media trends and influencer marketing also heavily impact the region, alongside growing demand for customized and ecofriendly party supplies.
Recent Developments & News
- October 2024: Celebrity chef Duff Goldman and Hallmark launched a limited party supply collection combining creativity and celebration.
- October 2024: Instacart and Party City partnered to offer same-day delivery of party supplies from over 700 North American stores.
- May 2024: Nevada County OES and United Way of Nevada County organized a Community Go-Bag Party including emergency kits and party supplies.
- March 2024: Michaels launched "Birthday Parties" nationwide in the US, expanding creative party supplies for children 4-13 years old.
Key Players
- American Greetings Corporation
- Betallic, LLC
- Creating converting
- Meri Meri
- OTC Direct, Inc.
- PartyDeco
- Shindigz
- Shutterfly, Inc.
- The Beistle Company
- Unique Industries Inc.
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