Market Overview
The global biscuits market was valued at USD 134.1 Billion in 2025 and is forecasted to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during 2026-2034. Market growth is supported by the rising demand for convenient snacking options, innovative product varieties, and expanded availability on online platforms. Asia Pacific is the leading region, accounting for over 37.5% of the market share in 2025. The market benefits from consumers' preference for portability, variety, and portion-controlled packaging.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Biscuits Market Key Takeaways
- The global biscuits market size was valued at USD 134.1 Billion in 2025 and is forecasted to reach USD 191.4 Billion by 2034.
- The market is growing at a CAGR of 4.00% between 2026 and 2034.
- Asia Pacific holds the largest regional market share of over 37.5% as of 2025.
- The rising preference for convenience snacking, innovative flavors, textures, and shapes are key drivers.
- An increase in online availability supports wider consumer access and product variety.
- Portion-pack and single-serve biscuits are gaining popularity among working professionals and students.
Sample Request Link: https://www.imarcgroup.com/biscuits-market/requestsample
Market Growth Factors
The biscuits market experiences growth because people increasingly demand snacks that they can eat while moving. People who live in cities and work for long hours need snacks that they can carry which need no cooking. People choose biscuits as their preferred snack because these products stay fresh for an extended period and come in multiple taste options and packaging designs and different health attributes. The consumption of single-serve packages which contain controlled portions drives biscuit sales among students and professionals while expanding market presence in both developed nations and developing countries.
Market expansion receives strong support from businesses that create new and innovative products. New biscuit products which offer distinct taste profiles and ingredient combinations and packaging styles draw customer attention and boost sales. Health-conscious consumers demand gluten-free and vegan and organic and low-sugar and fortified biscuit options. Premium and gourmet biscuits appeal to consumers seeking upscale snacking experiences. Mondelēz International dedicated USD 5 Million to a Biscuit and Baked Snacks Laboratory in Singapore during 2024 in order to speed up development for premium snack products throughout the Asia-Pacific region.
E-commerce expansion has made it easier for customers to find and buy a wider selection of biscuit items. Digital sales surged globally, with e-commerce reaching USD 27 Trillion in 2022 and significant retail shares in China, the UK, and South Korea. Online platforms enable consumers to explore, compare, and purchase biscuits easily, which also supports niche and specialty products that lack traditional retail visibility. This development enables market expansion because it raises product visibility while offering consumers more opportunities to interact with products.
Market Segmentation
Analysis by Product Type:
- Sweet Biscuits: Dominant segment with 63.6% market share due to wide appeal, diverse flavors, and suitability for various occasions. Includes cream-filled, chocolate-coated, fruit-flavored, and butter-rich options. Continuous innovation attracts health-conscious consumers.
Analysis by Ingredient:
- Wheat: Largest share at 55.2%, favored for availability, cost-effectiveness, and nutritional value. Used in a variety of biscuit types and benefiting from rising demand for whole wheat and high-fiber options.
Analysis by Packaging Type:
- Pouches/Packets: Leading segment with 48.6% share, prized for convenience, practicality, and design appeal. Supports freshness, portion control, and diverse pack sizes, catering to various consumer and manufacturer needs.
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets: Largest channel with 38.5% share, offering extensive product range, brand visibility, convenience, and promotional activities that boost consumer engagement and trust.
Regional Insights
Asia Pacific leads the biscuits market with a 37.5% share in 2025, driven by its large population, rapid urbanization, and rising disposable incomes. Demand for convenient, affordable snacks and expanding retail infrastructure support consumption growth. Localized flavors, innovative packaging, and health-focused product variants also contribute to strong market penetration in this region.
Recent Developments & News
- September 2024: Integrated Industries Ltd’s subsidiary, Nurture Well Foods, launched a new biscuit range and acquired a 3,400 MT biscuit plant in Neemrana, Rajasthan, achieving 75% sales growth with Q1 2024 revenue of INR 1,401.4 Million. RICHLITE biscuits expanded distribution across North India.
- August 2024: ITC Sunfeast introduced Sunfeast Super Egg & Milk Biscuit in South and East India at INR 5, 10, and 30, targeting children’s nutrition under its ‘Help India Eat Better’ initiative.
- July 2024: McVitie’s launched the Signature range featuring premium biscuits in Waitrose, debuting July 22, emphasizing luxurious snacking.
- June 2024: Mondelēz International partnered with Lotus Bakeries to expand Biscoff in India and co-brand chocolates for Europe, with product launches planned for early 2025.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- ITC Limited
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- Pladis Global
- The Ferrero Group
- Walker's Shortbread
- Yildiz Holding
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Request For Customization:
https://www.imarcgroup.com/request?type=report&id=4987&flag=E
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
Comments (0)