Market Overview:
According to IMARC Group's latest research publication, "Two-Wheeler Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global two-wheeler market size reached USD 138.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 245.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.25% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
How AI is Reshaping the Future of Two-Wheeler Market
- AI technology is revolutionizing in-vehicle infotainment (IVI) systems, enabling voice interaction and emotional intelligence that elevates the human-machine interface (HMI) experience to unprecedented levels in motorcycles and scooters.
- Motorcycle companies introduced AI-powered voice assistants in 2024-2025, allowing riders to control navigation, music, and communication through natural language commands, enhancing safety by reducing manual interactions.
- China Electronics Chamber of Commerce issued the world's first two-wheeler intelligence classification standard in September 2024, dividing riding intelligence into six levels (L0-L2U) based on eight aspects including AI-powered perception, positioning, and cloud platform systems.
- AI-driven battery management systems optimize lithium-ion battery performance, with Niu Technologies' intelligent BMS cloud manager using years of battery data combined with AI-optimized SOC algorithms to analyze voltage, current, and temperature, ensuring accurate power estimation across multiple scenarios.
- Segway-Ninebot launched AI Visual Assist System (Ninebot SIGHT) in January 2025, utilizing three high-performance AI chips with 2.4TOPS computing power, delivering forward collision warning, blind spot monitoring, lane departure alerts, AI gesture recognition, and emergency recording capabilities.
- AI and real-time data analytics enhance fleet management in two-wheeler sharing, helping predict demand hotspots, optimize vehicle deployment, reduce idle time, and manage maintenance schedules, with the electric two-wheeler sharing market projected to grow at 13.1% CAGR through 2034.
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Key Trends in the Two-Wheeler Market
- Electric Two-Wheeler Revolution: EVs accounted for 13% of global two-wheeler sales in 2023, with China representing 78% of that volume. Major players like Yadea and Niu Technologies dominate through aggressive pricing, strong direct-to-consumer channels, and platform innovation, with projections showing EVs will represent 40% of new two-wheeler sales by 2030.
- Software-Defined Vehicle (SDV) Architecture: Two-wheelers are transitioning from hardware-centric to software-defined platforms, enabling over-the-air updates, remote diagnostics, real-time data logging, and personalized rider experiences. This shift creates new business models and requires tighter integration with cloud platforms, analytics tools, and mobile app ecosystems.
- Smart Connectivity Integration: The two-wheeler connectivity system market reached USD 3.10 billion in 2024 and is projected to hit USD 9.08 billion by 2034 at 11.35% CAGR. Bluetooth connectivity dominates, while manufacturers integrate GPS navigation, vehicle diagnostics, infotainment systems, and mobile app connectivity to enhance rider experience.
- Battery Swapping and BaaS Models: Battery-as-a-Service (BaaS) models are emerging to reduce upfront costs while maintaining performance. Gogoro's network supports over 605,000 monthly active users, demonstrating high consumer reliance on swapping infrastructure. Hero MotoCorp launched Vida VX2 in July 2025 with unique BaaS model for affordability.
- Subscription and Leasing Models: Growing shift towards subscription and leasing models offers flexibility and cost-efficiency, especially among urban consumers and younger demographics who prefer usage-based access. These models reduce burden of upfront costs, maintenance, and insurance, making two-wheelers accessible to delivery riders and gig economy workers.
Growth Factors in the Two-Wheeler Market
- Rapid Urbanization and Rising Incomes: More than 4.4 billion people live in cities today, expected to double by 2050 with nearly 7 in 10 people living in urban areas. Rising disposable incomes in emerging economies like India, Vietnam, and Indonesia drive demand, as two-wheelers offer affordable, convenient transportation with low ownership costs and high fuel efficiency.
- Fuel Efficiency and Economic Benefits: Consumers increasingly opt for models offering better mileage, pushing manufacturers to innovate with lightweight materials and efficient engines. Two-wheelers provide practical solutions for navigating congested urban environments, offering faster and more efficient transportation compared to four-wheel vehicles with compact size and maneuverability.
- Technological Advancements and Features: Integration of advanced features like anti-lock braking systems (ABS), electronic fuel injection (EFI), smart connectivity, GPS tracking, and ride analytics cater to tech-savvy riders. Premium and performance motorcycles attract young urban consumers seeking style, speed, and advanced features.
- Environmental Consciousness and Regulations: Stringent emission regulations and government incentives drive adoption of electric and hybrid vehicles through subsidies, tax incentives, and infrastructure development. Electric two-wheelers offer zero-emission transportation, addressing air pollution and climate change concerns while aligning with global sustainability trends.
- Last-Mile Connectivity Solutions: Electric two-wheelers serve last-mile delivery fleets as logistics and quick-commerce firms aggressively shift to reduce operational costs. This creates demand for dedicated charging hubs and high-speed terminals, with electric two-wheeler retail sales in India surging 30% year-on-year in 2024.
We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging two-wheeler market trends.
Leading Companies Operating in the Global Two-Wheeler Industry:
- Harley Davidson
- Hero MotoCorp Ltd.
- Honda Motor Co., Ltd.
- Suzuki Motor Corporation
- Yamaha Motor Co., Ltd.
Two-Wheeler Market Report Segmentation:
Breakup By Type:
- Scooters
- Mopeds
- Motorcycle
- Electric Two-Wheeler
Motorcycle dominates the market on account of expanding appeal of leisure riding and recreational activities, offering freedom, individuality, and versatility for both urban commuting and long-distance travel.
Breakup By Technology:
- ICE
- Electric
ICE holds the largest share in the market due to widespread availability, established infrastructure, and familiarity among consumers, offering reliable performance and long-range capabilities.
Breakup By Transmission:
- Manual
- Automatic
Manual dominates the market due to direct control and engaging riding experience, appealing to enthusiasts who prefer traditional motorcycling with lower upfront costs and easier maintenance.
Breakup By Engine Capacity:
- <100cc
- 100-125cc
- 126-180cc
- 181-250cc
- 251-500cc
- 501-800cc
- 801-1600cc
1600cc
100-125cc holds the largest share in the market driven by balance of fuel efficiency, affordability, and practicality, offering sufficient power for daily commuting with excellent fuel economy and compact size for navigating congested urban environments.
Breakup By Fuel Type:
- Gasoline
- Petrol
- Diesel
- LPG/CNG
- Battery
Petrol dominates the market due to widespread availability of petrol stations and established infrastructure, offering reliable performance, long-range capabilities, and lower upfront costs compared to alternative fuel options.
Breakup By End-User:
- Personal
- Commercial
Personal holds the largest share in the market driven by affordability, convenience, and versatility, providing practical and cost-effective transportation for daily commuting, leisure, and recreational activities.
Breakup By Distribution Channel:
- Offline Channels
- Online Channels
Offline channels dominate the market due to accessibility and personalized service offered by brick-and-mortar dealerships, providing customers opportunity to physically examine and test ride models with after-sales support, servicing, and financing options.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific enjoys the leading position owing to rapid urbanization, congested city streets, burgeoning middle-class population, and increasing traffic congestion, with two-wheelers offering practical and cost-effective transportation solutions.
Recent News and Developments in Two-Wheeler Market
- June 2025: TVS Motor launched the 2025 TVS Apache RTR 200 4V motorcycle, presenting numerous technical upgrades to celebrate two decades of the Apache brand, priced at INR 1,53,990 (ex-showroom Delhi) and available at TVS dealerships across India.
- May 2025: Honda achieved a significant global milestone, with cumulative production of motorcycles and scooters surpassing 500 million units, occurring 76 years after initiating mass production in 1949, with the 500 millionth unit produced in India as the beloved Activa model.
- May 2025: Suzuki Motorcycle India Pvt. Ltd. (SMIPL) announced plans to set up a new manufacturing facility in Haryana at IMT Kharkhoda, marking its second plant in the nation, aligning with government objectives to enhance industrial infrastructure and create job opportunities.
- January 2025: BMW Motorrad India unveiled its 2025 S 1000 RR and R 1300 GS Adventure and showcased 10 other bikes and scooters at the Auto Expo 2025, demonstrating commitment to premium motorcycle segment.
- January 2025: Hero MotoCorp launched 4 new bikes at the Global Expo 2025, including Xtreme 250R at ₹1.80 lakh, Xpulse 210 at ₹1.76 lakh, Xoom 125 at ₹86,900, and Xoom 160 at ₹1.49 lakh, expanding its product portfolio across segments.
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