Market Overview
The Latin America digital advertising market size was USD 43,509.7 Million in 2025 and is expected to reach USD 1,66,224.6 Million by 2034, with a CAGR of 15.74% between 2026 and 2034. Growth is driven by high smartphone penetration and increased internet access, with mobile advertising dominance supported by strong social media engagement and e-commerce growth. Brands are adopting mobile-first and innovative technologies to connect effectively with consumers in this dynamic region.
Study Assumption Years
- Base Year: 2025
- Historical Years: 2020-2025
- Forecast Period: 2026-2034
Latin America Digital Advertising Market Key Takeaways
- The market size reached USD 43,509.7 Million in 2025.
- The market is expected to grow at a CAGR of 15.74% during 2026-2034.
- The forecast period for growth is 2026 to 2034.
- High smartphone penetration and internet accessibility are boosting market expansion.
- Mobile advertising dominates, supported by strong social media engagement and e-commerce growth.
- Brands are adopting mobile-first strategies and innovative technologies.
- The region’s e-commerce and digital advertising sectors are expanding rapidly.
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Market Growth Factors
Latin America's digital advertising sector is seeing rapid growth, driven by high smartphone penetration, increasing internet access and use. This has made mobile advertising the most important segment of the digital advertising sector in the region. The high level of availability of mobile devices means that advertisers have more opportunities to reach consumers than ever before.
One of the fastest growing segments of the advertising industry is in-game advertising, which inserts products into video games in a manner that is non-intrusive to the player. Users are highly engaged with games, particularly mobile games. Targeting can be more effective, relying on behavioral and demographic targeting options. Anzu partnered with Stagwell in June 2024 to create in-game advertising as a response to the growing audience base of video games.
The pandemic expedited the growth of e-commerce and associated digital advertising. In Brazil, e-commerce continues to grow at an annual rate of 14.3%, with a forecast to exceed US$200 billion in 2026. In addition to an ability to shop via social media, such as Instagram (67%), YouTube (51%), Facebook (37%) and TikTok (13%), e-commerce platforms, such as Mercado Libre and Amazon, are expanding their inventories, which presents an opportunity for more market share to digital ads and product placement.
Market Segmentation
Platform Insights
- Computer, Smartphone, Others: The market includes platforms such as computer, smartphone, and others, addressing diverse digital advertising access points.
Format Insights
- Text, Image, Video, Others: The report covers advertising formats including text, image, video, and others for various marketing needs.
Offering Insights
- Solution, Services: Market offerings are categorized into solutions and services, providing a wide range of digital advertising capabilities.
Type Insights
- Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, Interstitial Advertising: The market comprises multiple advertising types to accommodate different promotion strategies.
End User Insights
- BFSI, Automotive, IT and Telecommunication, Healthcare, Consumer Electronics, Retail, Media and Entertainment, Education, Others: End users span sectors including BFSI, automotive, IT and telecom, healthcare, electronics, retail, media, education, and others.
Regional Insights
Brazil is a key market within Latin America digital advertising, supported by fast-growing e-commerce and large consumer adoption of online shopping through social platforms. The market in Brazil is expected to grow strongly in parallel with overall regional growth at a CAGR of 15.74% during 2026-2034, underpinning its dominant regional position.
Recent Developments & News
In April 2024, Vistar Media partnered with PRODOOH to introduce programmatic DOOH advertising in Latin America, starting with Mexico and Brazil, aiming to transform outdoor advertising with better audience targeting and flexibility. In March 2023, Publicis expanded in Latin America by acquiring Argentina-based Practia via its digital arm Sapient to support U.S. clients and enhance regional capabilities across nine countries.
Key Players
- Vistar Media
- PRODOOH
- Publicis
- Practia
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