Market Overview
The global e-commerce market size reached USD 33.8 Trillion in 2025. IMARC Group forecasts the market to expand to USD 243.4 Trillion by 2034, growing at a CAGR of 24.54% during 2026-2034. Growth is driven by rising demand for AI-driven capabilities, advancements in secure digital payments, and increasing cross-border trade opportunities, facilitating a seamless and convenient online shopping experience.
Study Assumption Years
- Base Year: 2025
- Historical Years: 2020-2025
- Forecast Period: 2026-2034
E-Commerce Market Key Takeaways
- Current Market Size: USD 33.8 Trillion in 2025
- CAGR: 24.54%
- Forecast Period: 2026-2034
- The widespread adoption of smartphones and high-speed internet propels online shopping growth.
- AI and machine learning enable personalized shopping recommendations, boosting market expansion.
- The Asia Pacific region holds the largest share due to rapid urbanization and smartphone penetration.
- Business-to-business transactions currently dominate the e-commerce market.
- The shift towards eco-friendly packaging and ethical sourcing supports market growth.
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Market Growth Factors
Increased smartphone penetration and internet penetration via broadband and Wi-Fi, which allow consumers to shop at their convenience, are driving the e-commerce market. Preference for mobile applications and websites that are user-friendly and help make the shopping process and customer experience better will also support the growth of the e-commerce market.
With the help of artificial intelligence and machine learning, e-commerce product recommendations have been personalized. Virtual fitting rooms, such as Zalando's 2023 technology, improve precise fit, decrease item returns, and increase consumer engagement in e-commerce. This has created a larger market for AI-based tools.
Global trends towards green packaging and sustainable sourcing support the growth of e-commerce as organizations address increased consumer demands for sustainable sourcing in addition to increased concern for the security of electronic payments and cross-border trade.
Market Segmentation
By Type:
- Home Appliances: Accounts for the largest share. Online shopping growth and diverse appliance options, including smart refrigerators and advanced washing machines, are driving this segment.
- Apparel, Footwear and Accessories
- Books
- Cosmetics
- Groceries
- Others
By Transaction:
- Business-to-Consumer (B2C)
- Business-to-Business (B2B): Dominates the market due to bulk orders, standardized products, and ease of global platform access.
- Consumer-to-Consumer (C2C)
- Others
Regional Insights
Asia Pacific dominates the global e-commerce market, propelled by rapid urbanization and rising disposable incomes. For instance, China's urbanization rate reached 64.72% in 2021, fueling demand for online shopping. The widespread adoption of smartphones and affordable data plans further support market growth. Major companies like Alibaba and JD.com are heavily investing in this dynamic region, creating a positive outlook.
Recent Developments & News
- In June 2025, AnyMind Group partnered with Indonesian PT Alam Hijau Selaras to support e-commerce launches for tissue brands Caris and Laras on platforms such as Shopee and TikTok Shop, focusing on sustainable products.
- Correllink launched Shipperfy, a shipping management platform targeting SMEs, centralizing order processing from various marketplaces, and offering discounted shipping rates in June 2025.
- TNL Mediagene's Commerce division surpassed USD 20 Million GMV in early 2025, leveraging partnerships to expand in the Mandarin e-commerce market.
- In April 2025, Dentsu and Flipkart Commerce Cloud formed a partnership to enhance retail media networks across Southeast Asia and Hong Kong.
- Ant International launched Bettr in Brazil in March 2025 to provide AI-powered SME loans in partnership with AliExpress.
- Walmart launched a new e-commerce site for small and mid-sized enterprises in January 2023.
- Amazon joined the Indian Open Network for Digital Commerce (ONDC) initiative in February 2023 to enable small businesses to digitalize and expand customer choices.
Key Players
- Alibaba.com
- Amazon.com Inc.
- ASOS
- Best Buy
- Ebay Inc.
- Flipkart Inc
- Groupon Inc.
- JD.com Inc.
- Shopify Inc
- Walmart Inc.
- Zalando SE
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About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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