Start with local proof, not a familiar face
Choosing an agent close to home should begin with evidence, not convenience. A nearby office does not guarantee strong results. Ask for recent sales that match your property type and neighbourhood pocket. A good agent can explain why a home sold quickly, why another needed a price change, and what they would do differently for your situation. Look for a track record that is current, specific, and easy to verify.
Check how pricing decisions are made
Pricing skill is one of the clearest separators between agents. The right agent should build a price range using recent sold comparables, then adjust for condition, layout, lot size, and street factors. Watch for vague language. “We can test the market” often means a plan is missing. Request a simple net sheet that shows expected proceeds and typical selling costs. Clear numbers early prevent tension later. Ready to sell or buy? Connect with the top real estate agent near me!
Review the marketing plan like a buyer would
A serious agent treats marketing as a system, not a promise. For sellers, that means professional photos, a floor plan, and a clean feature list that highlights what local buyers search for. It also means a launch plan that creates momentum in the first week, when attention is highest. For buyers, marketing translates into access. The agent should have a process for alerts, quick bookings, and a realistic approach to offer strategy. If the plan is “we will keep trying,” the learning curve will be paid for with your time.
Test communication and follow-through
The best local agent is the one who is easy to reach and consistent. Ask how often updates are provided, how showing feedback is shared, and who covers if the agent is unavailable. Pay attention to response time during the first conversation. It often reflects how the relationship will feel once documents, deadlines, and negotiations begin.
Confirm negotiation and risk control
A strong agent protects you from avoidable risk. Sellers need an agent who can evaluate offers beyond price, including deposit size, financing, conditions, and closing timelines. Buyers need an agent who can read a listing, spot weak points, and structure an offer that is competitive without being careless. Ask for examples of problems that were solved during inspections, appraisals, or financing. The answer should be specific.
Make sure the working terms are fair
Before signing, review the agreement length, cancellation terms, and what services are included. A professional agent will explain the paperwork without pressure. The goal is simple. Choose the agent who combines local proof, clear process, and steady communication, not just the one closest to your door. Find your perfect home with the help of a South Etobicoke real estate agent!
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