Why do optimizers check the number of incoming links to the site?
There are several main reasons:
To determine the quality of the donors of the site (spam), which is being promoted. If the outgoing links of the donor's site are more than three times the incoming ones, then it is considered spam. Search engines determine that he may be selling links. Bad donors always get cleaned up. They may underestimate the position of the entire site.
When developing a link purchase strategy. If SEO analytics shows that for certain search queries, most of the sites in the TOP 10 have a total link mass, relatively speaking, within 500 links, then we should also bring the total number of links of the promoted site to the specified figure (although now there is a preponderance towards the quality of links, not quantity).
I recommend it for your website buy quality backlinks
There are pages on the site that need to be closed from indexing.
With the Disallow directive: we close everything that needs to be closed from indexing in robots.txt . For example, add to a file robots.txt Disallow entry: /pages.html . Another option is to add a meta tag to the pages .
The difference between these two options is that the first option provides for complete closure from indexing. The second option throws the page out of the general search index, that is, it is also not indexed, but the robot can click on links that are placed inside its content.
The choice of an option always depends on the specific situation. For example, if this is a 404 error page, then it is better to close in robots.txt . If the page is involved in internal linking, but it needs to be disabled for a while, then the second option is suitable.
What are pages with get parameters? What problems can arise during seo promotion of these pages?
These are pages that contain non-optimized urls in the address bar. Here is an example of such pages: mysite.com.ua/page.php?get=param&blog=stati .
The Get parameter outputs data to the address bar from the superglobal array $_GET. It is known that modern search engines have a negative attitude to pages with get parameters.
The following problems arise:
Poor indexing of pages.
Duplicates of pages appear as a result of multiplying the url of one page.
Low positions compared to sites where CNC is optimized.
There is no way to insert a keyword in the url.
What are microformats, and how do they affect promotion?
Microformats are formats of special semantic markup that give HTML markup a semantic meaning. Thanks to such formats, search engines specifically understand what information is placed in certain blocks of the page's source code.
Microformats improve site indexing. Effectively affect the CTR of the snippet in the search results. As a result, behavioral factors improve. It is with the help of microformats in the search results that we see snippets decorated with asterisks, spelled out urls, sitelinks, etc.
There are several main reasons:
To determine the quality of the donors of the site (spam), which is being promoted. If the outgoing links of the donor's site are more than three times the incoming ones, then it is considered spam. Search engines determine that he may be selling links. Bad donors always get cleaned up. They may underestimate the position of the entire site.
When developing a link purchase strategy. If SEO analytics shows that for certain search queries, most of the sites in the TOP 10 have a total link mass, relatively speaking, within 500 links, then we should also bring the total number of links of the promoted site to the specified figure (although now there is a preponderance towards the quality of links, not quantity).
I recommend it for your website buy quality backlinks
There are pages on the site that need to be closed from indexing.
With the Disallow directive: we close everything that needs to be closed from indexing in robots.txt . For example, add to a file robots.txt Disallow entry: /pages.html . Another option is to add a meta tag to the pages .
The difference between these two options is that the first option provides for complete closure from indexing. The second option throws the page out of the general search index, that is, it is also not indexed, but the robot can click on links that are placed inside its content.
The choice of an option always depends on the specific situation. For example, if this is a 404 error page, then it is better to close in robots.txt . If the page is involved in internal linking, but it needs to be disabled for a while, then the second option is suitable.
What are pages with get parameters? What problems can arise during seo promotion of these pages?
These are pages that contain non-optimized urls in the address bar. Here is an example of such pages: mysite.com.ua/page.php?get=param&blog=stati .
The Get parameter outputs data to the address bar from the superglobal array $_GET. It is known that modern search engines have a negative attitude to pages with get parameters.
The following problems arise:
Poor indexing of pages.
Duplicates of pages appear as a result of multiplying the url of one page.
Low positions compared to sites where CNC is optimized.
There is no way to insert a keyword in the url.
What are microformats, and how do they affect promotion?
Microformats are formats of special semantic markup that give HTML markup a semantic meaning. Thanks to such formats, search engines specifically understand what information is placed in certain blocks of the page's source code.
Microformats improve site indexing. Effectively affect the CTR of the snippet in the search results. As a result, behavioral factors improve. It is with the help of microformats in the search results that we see snippets decorated with asterisks, spelled out urls, sitelinks, etc.
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