Buying gold jewellery is a big decision for most families in Tamil Nadu. Gold is not only a fashion choice but also a long-term asset. Because gold prices are high and fake jewellery is common in the market, checking gold purity before buying is very important.
This guide explains how you can verify 916 BIS Hallmarked gold and avoid being cheated. This blog is written to help buyers choose safe and certified jewellery from trusted stores like Eswari Jewellers.
Why Gold Purity Matters
Gold purity tells you how much real gold is present in a jewellery piece. Higher purity means higher value, a better resale price, and more trust in what you are buying. Pure gold keeps its worth over time, so it is safer for long-term savings and family use.
Jewellery with correct purity does not lose color quickly and is less likely to cause skin problems. It also helps you get a fair price when you exchange or sell the jewellery in the future. If purity is low or not certified, you may pay more for less gold without knowing it.
That is why checking gold purity before buying is important. It protects your money, ensures quality, and gives peace of mind that your jewellery is genuine and valuable.
What Is BIS Hallmark?
BIS Hallmark is an official certification issued by the Bureau of Indian Standards (BIS), the national standards body of India. It confirms that the gold jewellery has been tested and certified for purity in a government-approved hallmarking center.
When a piece of jewellery carries a BIS Hallmark, it means:
- The gold is genuine
- The purity level has been accurately tested
- The jewellery meets Indian quality standards
- The buyer is legally protected against incorrect purity claims
BIS hallmarking brings transparency and trust to gold buying. It ensures that customers get the purity they are paying for and reduces the risk of fraud or misrepresentation.
What Is 916 Hallmark Gold?
916 gold means the jewellery contains 91.6% pure gold. This is also called 22-carat gold.
Common gold purity levels:
- 24K = 999 (99.9% pure gold)
- 22K = 916 (used for jewellery)
- 18K = 750 (used for diamond jewellery)
That is why most jewellery in India is made using 916 hallmark gold. It is strong and suitable for daily wear and weddings.
Parts of BIS Hallmark
Every BIS hallmarked jewellery must have these marks:
- BIS logo
- Purity mark – 916, 750, or 999
- Jeweller’s identification mark
- Hallmarking centre mark
- HUID number (6-digit code)
The HUID number is very important. It helps you verify the gold online.
How to Check Gold Hallmark Online
You can now check gold purity online using the HUID number.
- Go to BIS Care app or BIS website
- Enter the HUID number
- You will see:
- Purity
- Jeweller name
- Hallmarking centre
This works for:
- 22K gold hallmark check online
- 18K gold hallmark check online
- 24K gold hallmark check online
This is the safest way to verify hallmark gold.
How to Check Gold Purity in a Jewellery Shop
Customer Checking BIS Hallmarked Gold Jewellery Purity in a Jewellery Store
When you visit a jewellery store, always do these checks:
Look for the 22-carat gold hallmark logo and the BIS stamp.
The bill must show:
- Gold weight
- Purity (916 or 750)
- Making charges
- GST
Good jewellers give a purity certificate.
A very low price means a risk of fake gold. Buying from a trusted GoldShopNearMe is always safer than unknown sellers
Why Hallmarked Jewellery Is Important
Hallmarked jewellery gives you confidence that you are paying for real gold and the correct purity. When a piece carries the BIS hallmark, it means the gold has been tested and certified by an authorized laboratory. This protects buyers from being cheated and ensures long-term value.
Hallmarked jewellery offers many benefits:
- It gives the correct value for the price you pay.
- It is easy to resell or exchange in the future.
- It protects you from fraud and low-quality gold.
- It keeps your family’s investment safe for the long term.
On the other hand, buying non-hallmarked jewellery can be risky. Since there is no official certification, you cannot be fully sure about the gold content.
Non-hallmarked jewellery may:
- Contain less gold than promised.
- Be difficult to resell, especially at branded stores.
Offer no proof of purity, which reduces trust and value.
For these reasons, it is always safer and smarter to choose BIS-certified gold jewellery when buying ornaments for weddings, festivals, or long-term savings.
How to Avoid Fake Gold Jewellery
Fake gold can cause big money loss. Follow these simple steps to stay safe:
- Check BIS Hallmark
Always buy jewellery with BIS hallmark and purity mark (916, 750, or 999). - Verify HUID Number
Use the HUID number to confirm purity online before buying. - Buy from Trusted Jewellers
Choose a well-known jewellery store, not roadside or unknown sellers. - Avoid Very Cheap Prices
Gold price is almost the same everywhere. Very low price means risk. - Take Proper Bill
Bill must show purity, weight, and making charges. - Inspect Jewellery Carefully
Look for the hallmark stamp and ask for a purity certificate.
Why Choose Eswari Jewellers
Eswari Jewellers is committed to offering jewellery that combines trust, quality, and modern style. Every piece is crafted with care and backed by BIS hallmarked certification, ensuring genuine gold purity and certified gold and silver products. The store follows transparent pricing, so customers clearly understand the value of what they are buying.
Eswari Jewellers also keeps today’s buyers in mind by offering lightweight and contemporary designs suitable for daily wear, office use, and special occasions. With the option of online gold shopping, customers can browse and purchase jewellery conveniently from home. In addition, Eswari Jewellers provides flexible jewellery savings plans, along with options for digital gold and silver investment, making gold ownership easier and more affordable.
At Eswari Jewellers, customers can:
- Buy jewellery online with confidence
- Visit the store to physically check and verify purity
- Track current gold rates before purchase
- Receive a proper bill and authenticity certificate with every item
All these practices make Eswari Jewellers a trusted jewellery store for families across Tamil Nadu, known for honest service, certified products, and customer-focused values.
Frequently Asked Questions
1. What does BIS hallmarked gold mean?
BIS hallmarked gold is tested and certified by the Government of India. It confirms the purity of the gold you are buying.
2. Is 916 gold good for jewellery?
Yes. 916 gold means 22 carat gold (91.6% pure) and is strong enough for making durable jewellery for daily and wedding use.
3. How can I check if my gold is genuine?
You can check the BIS logo, purity mark (like 916), and HUID number on the jewellery. The HUID number can also be verified online.
4. Is it safe to buy jewellery online?
Yes, it is safe when you buy from a trusted and certified jeweller that provides BIS hallmarked jewellery, proper bills, and certificates.
5. Why should I always take a bill and certificate?
The bill and certificate prove the gold’s purity, weight, and price. They are important for resale, exchange, or future reference.
6. Does gold purity affect gold price?
Yes. Higher purity gold costs more. For example, 24K gold is costlier than 22K gold because it contains more pure gold.
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