The Best Ever Brownie Company goes into liquidation
Solance and Craig Poole launched The Best Ever Brownie Company back in 2018 and deliveries quickly started to take off during the pandemic, selling 100 boxes of sweet treats per day.
The couple then opened a store at Swindon Designer Outlet in January 2022 and was the only independent business at the shopping centre, before closing its doors in January 2025.
The team continued to run a site at the Barn Café in Foxham, as well as owning the café at Coate Water Country Park.
But on Thursday, January 1, the Pooles took to social media to announce that The Best Ever Brownie Company and Barn Café would be closing immediately due to financial pressure, making it difficult for them to continue trading and health concerns for one of the founders.
A social media post said: "As we begin a new year, this isn’t the news we ever hoped to share. It is with very heavy hearts that we share the news that The Best Ever Brownie Company and the Barn Café will be closing from today.
"This decision has not been made lightly. Over the past year, rising costs and the wider economic climate have made it impossible for us to continue in a sustainable way. Alongside this, the health of one of our founders has worsened over the last year, and we’ve had to prioritise wellbeing and family at this time.
"We are incredibly proud of our wonderful team, whose hard work, warmth and care have been at the heart of everything we’ve done. They helped create the atmosphere and delicious brownies that so many of you loved, and we are deeply grateful to each and every one of them.
"We know this will come as a shock, and we want to thank every customer who supported us, visited us, shared kind words, and made our little business feel so special. Your loyalty and kindness have meant the world to us.
"Thank you for being part of our story."
The website for the business stated: "The Best Ever Brownie Company is now closed. Thank you for your custom for the last seven years, we have been so grateful for your custom."
Since then, as of Thursday, April 16, liquidators have been appointed and the company's website has been deleted.
The highly-rated Barn Café is also listed as permanently closed on Google.
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