Remember me
Back in 2015, Lady White Co. began business with just a single product: a plain white T-shirt. That tee took the Los Angeles brand’s founders, Phil Proyce and Taylor Caruso, two years to develop, and it remains the company’s best-selling product by a hefty margin. One of the main attractions of LWC’s flagship garment—in addition to its raft of menswear-geek-approved details, like its tubular-knit construction and bound ribbed collar—is that it’s knit, cut, and sewn entirely in LA, all within a few miles of the label’s headquarters.
Over the ensuing decade and change, Lady White has evolved into one of the most beloved indie basics specialists on the market—turning out all manner of high-quality tees and sweats and polos; collaborating with likeminded designers such as Evan Kinori and Phigvel; and getting stocked in tasteful boutiques everywhere from Copenhagen to Seoul. No matter how big their project has grown, however, Proyce and Caruso have retained their incredibly high standards and firmly rooted values: To this day, every LWC product is still made in LA, and the brand has been cautious about expanding beyond the jersey and knit goods that got them here. “Let’s just stay here in this lane and really push it as far as we can,” Proyce says of their guiding philosophy.
Justin Leveritt / Courtesy of Lady White Co.
Justin Leveritt / Courtesy of Lady White Co.
Today, Lady White Co. is officially stepping outside of that lane, with the debut of the label’s first-ever woven clothing: a full suite of button-ups, outerwear, and trousers. While the label has dabbled in these categories before, they’ve always been crafted from the same proprietary jersey textiles they use on their hoodies and T-shirts. This new collection marks the first time LWC is experimenting with chambrays, poplins, and cotton twills—the sort of crisp, proper fabrics that can pass muster in most offices. And as is Proyce and Caruso’s wont, the development of these latest additions to the LWC canon required several years of research and development to perfect.
“We would experiment and make samples, put things into the collection and then pull it back out,” Proyce says. “It was just about finding the right fabrics that are gonna still live up to the brand’s DNA, so that we’re not just making a Gore-Tex jacket or something out of nowhere.”
Justin Leveritt / Courtesy of Lady White Co.
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