Google Business Profile (formerly known as Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It’s a must-have for businesses looking to enhance their visibility, especially in local search results.
When you set up a Google Business Profile(GMB), you provide essential details like your business name, address, phone number (NAP), operating hours, and photos. This information helps Google verify your business and display it accurately when people search for related products or services nearby.
GMB improves rankings by making your business more relevant and accessible. Accurate profiles with keywords in descriptions help match your business with user queries. Adding customer reviews, photos, and updates boosts engagement, signaling to Google that your business is active and trustworthy.
For small businesses, GMB increases the chances of appearing in the "Local Pack," the map section of search results. This means higher visibility and more customer traffic.
For expert help in optimizing your GMB profile, BMyMarketer offers tailored solutions to improve your local search performance.
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