Today's video is a ️🔥 fireside chat I had at The Gathering, where Michael Smith and I talked to an audience of 1,500 about how 1 TikTok changed everything for Chilis and other big businesses, how where consumers' attention has gone is changing, and why being a practitioner is the true advantage in marketing. I also talk about how I create a culture that gets employees to stay 10+ years, and why c