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Jake Paul recently claimed that the UFC is dying.
But Chael Sonnen says the reality is much more complicated.
With the UFC securing an $8 billion media rights deal, the company is entering a completely new era — one where the traditional star-driven pay-per-view model may no longer apply.
For decades, combat sports revolved around a few massive draws like Conor McGregor, Jon Jones, Tito Ortiz, and Randy Couture. These fighters carried entire events and were responsible for generating the majority of revenue.
But the sport may be shifting into something entirely different.
Instead of needing superstar fighters to sell pay-per-views, the UFC may now be operating on a numbered event model where the promotion itself — not the fighters — is the main attraction.
Chael explains why this shift could completely change how fighters build careers, how promotions structure events, and why even the biggest stars in the sport may no longer be required to headline every card.
Meanwhile, Jake Paul’s MVP promotion is experimenting with a different strategy altogether — potentially building fights around crossover athletes like Francis Ngannou and even future boxing matchups with Jake Paul himself.
So is the UFC dying?
Or is the sport simply evolving into a new business model nobody fully understands yet?
#UFC #JakePaul #ChaelSonnen #MMA
Timestamps
Jake Paul says the UFC is dying – 00:00Why the UFC’s $8B deal changes everything – 00:10The new “numbered event” era – 00:24Why nobody truly understands the new model – 00:40How the pay-per-view era worked – 01:00Why stars like McGregor and Jon Jones were essential – 01:30The early UFC model with Tito and Randy – 01:50Why most fighters were never needed – 02:10How the WWE business model influenced the UFC – 03:00Why the sport is shifting away from stars – 04:00How fighters manipulated the star system – 04:20Why O’Malley, Adesanya and Pereira became draws – 04:40Why Jake Paul’s MVP depends on UFC-built stars – 05:00The new financial reality of the UFC – 05:20Why the company now knows its revenue years ahead – 05:40Can MVP survive without Jake Paul fighting? – 06:10How Francis Ngannou may set up a Jake Paul fight – 06:40Why crossovers between boxing and MMA could grow – 07:10The brutal truth of the new fight business – 08:00
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