Imagine spending thousands on app campaigns without knowing which one actually works. Such is the case of marketers who do not have the correct measurement structures in place. Guesswork is not...
Mobile app marketers face a critical dilemma every day. Their attribution data often arrives too late to make meaningful campaign adjustments. Real time insights will be the difference between...
Mobile marketers lose millions of conversions annually due to failure in deep linking. When clicking on a link, and ending up on the generic landing page of an app, users become frustrated. This...
In the modern competitive mobile environment, every marketing dollar matters. However companies are wasting millions in advertisements that do not get to target consumers. The answer is in the...
Attribution tools can be complex and make marketing teams work harder instead of making their task easier. Lack of clear insights in your mobile measurement partner causes all your growth...
More than half of the world is currently using mobile devices. This has significantly altered the nature of business communication between the business and its customers. Firms who disregard...
Choosing the right mobile measurement partner determines your app's marketing success. There are numerous organisations who base their operations on platforms that they are used to, without...
Mobile marketing costs billions every year but most marketers often lack adequate measurement systems. This weakness does not allow us to calculate ROI properly and spends much on advertising....
Several apps compete to capture user attention in app stores daily. However, only a small percentage become visible and the rest are hidden to the prospective consumers. The distinction is...
