The latest report by IMARC Group, titled “Probiotics Market Report by Ingredient (Bacteria, Yeast), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), Application (Food and Beverages, Dietary Supplements, Animal Feed), Form (Dry, Liquid), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the probiotics market trends.
Probiotics Market Overview 2024-2032
The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
Factors Affecting the Growth of the Probiotics Industry:
- Increasing Health Awareness:
The growing awareness regarding health benefits associated with probiotics is driving consumer demand. As people become more aware about the importance of maintaining a healthy gut microbiome, they are turning toward probiotics as a natural way to enhance digestive health, improve immune function, and promote overall well-being. This shift toward proactive health management is particularly evident in the rising consumption of dietary supplements and functional foods enriched with probiotics. Moreover, consumers are increasingly seeking out these products to support their health in a more holistic and preventative manner, often integrating them into their daily routines. As awareness continues to increase, the demand for probiotic products is expected to propel the market growth.
- Rising Digestive Disorders:
The increasing prevalence of digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) is driving the demand for probiotic products. These conditions, which affect millions of people worldwide, often cause discomfort and disrupt daily life, prompting sufferers to seek alternative or complementary treatments. Additionally, probiotics are gaining attention as a potential therapeutic option for managing symptoms of these disorders. Moreover, research suggests that probiotics can help restore the natural balance of gut bacteria, which may be disrupted in individuals with digestive disorders. Besides this, probiotics can alleviate symptoms such as bloating, diarrhea, and constipation, providing relief to those affected by promoting a healthier gut environment. As the incidence of digestive disorders continues to increase, the demand for probiotics among consumers is influencing the market growth.
- Increasing Advancements in Probiotic Research:
The emerging advancements in probiotic research are expanding the market with the development of new products and innovative formulations. Additionally, scientific research into the diverse strains of probiotics and their specific health benefits are uncovering new potential applications for these beneficial bacteria. This ongoing research is enhancing our understanding of how probiotics can support various aspects of health, from digestion to immune function, while driving the creation of targeted probiotic products tailored to specific health needs. For instance, new formulations are developed to address conditions such as lactose intolerance, skin health, and mental well-being. These advancements are broadening the scope of probiotic applications and offering consumers a wider range of choices. As research continues to evolve, it is likely to open up new market opportunities and drive further consumer adoption of probiotic products.
For an in-depth analysis, you can request a sample copy of the report: https://www.imarcgroup.com/probiotics-market/requestsample
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
- Biogaia AB
- Hansen Holding A/S
- Danone S.A.
- General Mills Inc
- i-Health Inc (Koninklijke DSM N.V.)
- Kerry Group plc
- Lallemand Inc.
- Lifeway Foods Inc
- Morinaga Milk Industry Co. Ltd.
- Nestlé S.A.
- PepsiCo Inc
- Probi (Symrise AG)
- Yakult Honsha Co.Ltd.
Probiotics Market Report Segmentation:
By Ingredient:
- Bacteria
- Yeast
Bacteria represent the largest segment due to their well-established benefits and extensive research backing their efficacy.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets account for the largest market share as they offer wide accessibility and consumer reach globally.
By Application:
- Food and Beverages
- Dietary Supplements
- Animal Feed
Food and beverages dominate the market growth due to the increasing demand for functional foods.
By Form:
- Dry
- Liquid
Liquid holds the largest market share due to its ease of consumption and better bioavailability.
Regional Insight:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the probiotics market is attributed to the growing population density and increasing awareness regarding the health benefits.
Global Probiotics Market Trends:
At present, probiotics are widely incorporated into numerous food products like yogurt, beverages, and snacks, and expansion into everyday food items is influencing the market growth. Additionally, several advances in biotechnology are enabling more personalized probiotic products tailored to individual health needs and microbiome profiles. This trend toward customization is expected to drive innovation and demand. Besides this, the convenience of online shopping is increasing the availability and accessibility of probiotic products, making them easily available to a global audience, thus contributing to market growth.
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If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.
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