The Vietnam cold brew coffee market size reached USD 8.65 Million in 2024 and is forecasted to grow to USD 57.57 Million by 2033, exhibiting a CAGR of 20.87% during 2025-2033. The market growth is driven by rising consumer preference for smoother, reduced-acidity coffee and the increasing popularity of ready-to-drink options among youth and urban consumers. Vietnam's tropical climate supports year-round demand for cold beverages, while domestic coffee chains and craft brands innovate with signature blends and local flavors. The market expansion reflects changing consumption patterns and growing health-consciousness in Vietnam.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Vietnam Cold Brew Coffee Market Key Takeaways
- Current Market Size: USD 8.65 Million in 2024
- CAGR: 20.87% during 2025-2033
- Forecast Period: 2025-2033
- Urban youth in Ho Chi Minh City and Hanoi are major influencers, favoring innovative cold brew formats infused with local ingredients.
- The demand for convenience is promoting ready-to-drink (RTD) and bottled cold brew products available across supermarkets, convenience stores, and online platforms.
- Specialty coffee houses leverage cold brew to showcase Vietnamese single-origin beans, enhancing appreciation for coffee diversity through innovative preparations.
- The adoption of functional ingredients like collagen and vitamins in cold brews aligns with wellness trends.
- Increasing experimentation with indigenous flavors and brewing techniques is fostering market growth and consumer interest.
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Market Growth Factors
The Vietnamese cold brew coffee market has emerged due to demand for low-acidity, smooth coffee, mainly from urban customers. Its rapid growth is led by younger customers in Ho Chi Minh City and Hanoi, who are influenced by coffee culture abroad, such as from travel, the internet, and foreign coffee chains. Delicious high-quality coffee, in combination with local flavors like coconut, citrus, or local herbs, has also driven the change in consumption patterns, contributing to the diversification of coffee consumption for local consumers and tourists.
RTD and bottled or canned cold brew products are a rapidly growing trend in the Philippines, largely driven by convenience, possibly relating to the mobile lifestyle of the millennial professional workforce and the warm tropical climate. Major beverage companies and local roasters have introduced new brands featuring artisanal packaging, wellness ingredients such as collagen and vitamins, and have helped make cold brew coffee an accessible product for the mass market in the Vietnamese robusta and arabica segments.
The specialty coffee trade has also helped promote the trend by focusing on single-origin high-quality coffees, promoting the use of cold drip towers, or slow steeping in order to highlight the taste differences, and developing unique drinks that mix cold brew with flavors such as passion fruit or jasmine tea to create interesting flavors. Baristas have experimented with cold brew as a mocktail base and limited edition commercial product, expanding the beverage's market image and public knowledge of Vietnamese coffee culture and heritage and expanding the market.
Market Segmentation
- Type Insights: Arabica, Liberica, Robusta
The market categorizes cold brew coffee based on bean types—Arabica, Liberica, and Robusta—to reflect consumer preferences and product differentiation.
- Category Insights: Traditional, Decaf
The report segments the market into traditional and decaf categories, enabling a finer understanding of consumer choices and product diversification.
- Distribution Channel Insights: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others
The market is dissected by distribution channels including supermarkets and hypermarkets, convenience stores, online stores, and other outlets to map accessibility and consumer buying behavior.
Regional Insights
The Vietnam cold brew coffee market is analyzed across three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. Although the report does not assign a dominant region explicitly, it covers comprehensive regional market dynamics to reflect diverse consumption patterns and opportunities across Vietnam.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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