Update Your Spring 2025 Fragrance Wardrobe with 14 New Scents of Style

Georgia Fowler celebrates the launch of Christian Louboutin Fétiche La Rose at Chateau Margaux NYC / Madison McGaw/BFA.com The longer, warmer days of Spring usher in a desire for a playful fragrance and, really, a whole new wardrobe of coveted items for the season, including a beauty haul. While makeup for eyes, lips and cheeks morph to wispier, more lightweight textures and luminous metallic hues, the scents of the moment are decidedly powerful pops of sensual aroma, heightened by the unbridled mood of the season. Here, fresh favorites — many interpretations from iconic fashion brands — worth a second spritz. One may even become your new signature! Brunello Cucinelli Brunello Cucinelli Sogno Notturno Perfume, $345 for 100ml. SHOP NOW Like lines of poetry, hints of violet and cumin unfold in Brunello Cucinelli’s Sogno Notturno Perfume, one of six gorgoeus scents in the Italian fashion house’s Incanti Poetici fragrance collection. Gucci Gucci The Alchemist’s Garden Fiori di Neroli, $400 for 100ml. SHOP NOW Zingy bergamot and mandarin notes give The Alchemist’s Garden Fiori di Neroli a hyper-fresh start that softens into orange flower and jasmine. Prada Prada Infusion de Rhubarbe Eau de Parfum, $190 for 100ml. SHOP NOW A liquid interpretation of the Italian fashion house’s clever prints, Infusion de Rhubarbe Eau de Parfum melds green mandarin, rhubarb and rose. Sage & Salt Sage & Salt Luna Absolute Extrait de Parfum, $195 for 60ml. SHOP NOW Inspired by the energy of the full moon, Luna Absolute Extrait de Parfum, part of the first fragrance duo launched by Sage & Salt, is rich in mystical notes of pink pepper, cardamom and palo santo. Jil Sander Jil Sander Miel, $290 for 100ml. SHOP NOW Subtly sweet and sultry, Jil Sander Miel smells like buckwheat honey blended with vetiver and cedar wood. Tom Ford Tom Ford Fucking Fabulous Parfum, $608. SHOP NOW With an increased dose of leather and the new addition of fir balsam and roasted tonka bean,  Fucking Fabulous Parfum is even sexier than the original cult favorite fragrance. Maison Francis Kurkdjian Maison Francis Kurkdjian Kurky Eau de Parfum, $245 for 2.4 fl oz. SHOP NOW Good vibes in a spritz! With playful notes reminiscent of the tutti fruity candies of perfumer Francis Kurkdjian’s youth plus white musk and sandalwood, Maison Francis Kurkdjian Kurky Eau de Parfum is a grown-up take on lighthearted fun. Marc Jacobs Marc Jacobs Daisy Wild Eau So Intense, $160. SHOP NOW Banana blossom, jasmine and amber in Marc Jacobs Daisy Wild Eau So Intense Eau de Parfum combine for a waft straight out of a fantasy. Diptyque Diptyque Orphéon Eau de Parfum, $240 for 75ml. SHOP NOW Be transported to the Parisian jazz club of the mid 20th century via the intoxicating fragrances of tobacco, smoky cedar, juniper berries reminiscent of gin and sexy, creamy tonka in Diptque Orphéon. Les Eaux Primordiale Les Eaux Primordiales Vanille Supermassive Extrait de Parfum, $295 for 1.7 fl oz. SHOP NOW Vanille Supermassive from intellectual French newcomer Les Eaux Primordiales laces vanilla with sensual, earthy patchouli and musk for a unique, sophisticated twist on the traditional gourmand. Carolina Herrera Carolina Herrera Very Good Girl Elixer, $175 for 80ml. SHOP NOW An amped-up version of the fragrance original, Very Good Girl Elixir is an intense cocktail of black cherry, vanilla and amber. Christian Louboutin Christian Louboutin Fétiche La Rose Eau de Parfum, $245 for 80ml. SHOP NOW The marriage of powdery rose and juicy cherry make for an unabashedly sexy aura surrounding Christian Louboutin’s Fétiche La Rose Eau de Parfum. Jordan Samuel Jordan Samuel Cortile Dolce Eau de Parfum, $130 for 50ml, $130. SHOP NOW Notes of sugary almond in Cortile Dolce from Jordan Samuel Skin mingle with bracing lime leaf to conjure memories of a sun-soaked holiday in Sicily, the favorite destination of brand founder Jordan Samuel Pacitti. U Beauty U Beauty Proem Eau de Parfum, $198 for 50ml. SHOP NOW Hyper-feminine and multi-faceted, Proem, the first fragrance from U Beauty lushly layers rose with fruity and earthy notes. Read GRAZIA USA’s Spring Issue featuring cover star Paris Hilton:     Flashy Feasts: 6 of The Most Entertaining Tableside Experiences Cultivating Scents of Style: Master Perfumer Jacques Cavallier Belletrud Shares the Story Behind Louis Vuitton’s eLVes Parfum Game Changers: Mariangela Zappia Game Changers: Hayley Friedman Morrison + Eli Sunshine Fund Burning Questions for Artistic Inspiration Game Changers: Marina Efraimoglou

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