Gwyneth Paltrow brutally slammed as 'out of touch' over 'fake PR story' about Goop brand

Gwyneth Paltrow's brand Goop released a 'This Smells Like My Vagina' candlePaltrow said that the idea was meant to be a joke but it went on her siteFans have since called out Paltrow, 52, and branded it a 'fake PR story' Gwyneth Paltrow has become synonymous with her brand Goop. Since the actress launched the wellness company in September 2008, she has become renowned for revolving her life around it.It has become an e-commerce site, lifestyle publication and even a Netflix documentary titled The Goop Lab With Gwyneth Paltrow. But Paltrow recently attended the 2025 Mindvalley Manifesting Summit and spoke about the now infamous 'This Smells Like My Vagina' candle and how it came to be.The now viral video is making fans question just how hands-on the actress actually is with her brand - and how much truth there is to a story she keeps telling. In 2020, Goop released a candle called 'This Smells Like My Vagina' with the company Heretic. Paltrow was asked about the candle and said, 'That product is so fascinating because we were messing around with different scents one day.'The entrepreneur explained that she was working with the perfumer Douglas Little to create scents for Goop, when she jokingly picked one up and said, 'This smells like my vagina.'  At the 2025 Mindvalley Manifesting Summit, Gwyneth Paltrow said that her famous 'This Smells Like My Vagina' candle was supposed to just be a joke She said that the candle was posted to her site without her even knowing itShe said that even though she was joking, she thought it would be cool of someone to actually put that phrase on a candle. 'What a punk-rock, feminist statement to have that on your table,' the businesswoman said when she first told the story to Jimmy Kimmel back in 2020. She went on to say that Little actually made the candle - which Paltrow assumed was the only of its kind.'All of a sudden, it was literally on the website,' Paltrow said. And while story emitted applause and laughter from the audience both times she said it, fans are now becoming increasingly dubious. Some pointed to the story as proof that Paltrow isn't as enmeshed with the brand as she says she is. 'It is possible she has little to do with the day to day running of the business,' one Redditor said. 'A lot of these celebrity businesses are run by actual business professionals and the celebrity takes all the credit. The entrepreneur explained that she was working with the perfumer Douglas Little to create scents for Goop, when she jokingly picked one up and said, 'This smells like my vagina' Fans called Paltrow out, claiming her story was more than likely a PR stunt 'It's not like she's designing products or has a background in marketing and finances. She may just be the mascot.'Read More Sarah Jessica Parker mercilessly mocked after baffling fans with wild claim about reading But others accused Paltrow of fabricating the entire story for the sake of an exciting PR spin. '"I just make jokes and then my team goes rogue without thinking of potential PR issues, and I have no say in what is produced, labelled or goes on the website for my own brand." Sure, Jan,' one Redditor commented under a thread of the video.'Out of touch millionaires really want us plebs to believe they say things jokingly in meetings and entire product launches happen by accident?' another added.'Hate these fake PR stories,' another Redditor chimed in. 'They knew it would sell because of the buzzy name, no need to be cheeky.'But they are right about that - the $75 candle sold out immediately when it hit the market. DailyMail.com has contacted Paltrow for comment.  Advertisement Share or comment on this article: Gwyneth Paltrow brutally slammed as 'out of touch' over 'fake PR story' about Goop brand

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