Tesla bounces back in Norway and Spain, as EV market surges across Europe
The sale of electric vehicles (EVs) in Europe has remained strong through the first six months of 2025, and in some countries like Norway and Spain, sales of Tesla EVs have bounced back following a rocky start to the year.
The start of July brought with it the release of new monthly data from European automobile associations, with many also using the timing to reveal the larger trends for the first half of the year.
Leading the way, as it has done for several years now, is Norway, where EVs accounted for 97 per cent of all new car sales in June, helping to bring the EV share up to 93.7 per cent for the first half of the year, up from 84.9 per cent in the same period in 2024.
Most interestingly for Norway, though, was the return of Tesla to the top of its best-selling car models in June, with the Tesla Model Y recording 5,004 units sold in June, accounting for 27.2 per cent of all new cars sold in June.
This helped push Tesla’s share of new car sales in the first half of the year to 17.3 per cent.
Tesla also saw a return to form in Spain, with sales increasing by 60.7 per cent to 2,632 units, dominated by the boost from the refreshed Model Y, which increased by 127.2 per cent to 1,179, and the Model 3, which increased by 31.07 per cent to 1,451.
Tesla wasn’t able to replicate the same strength across the entirety of Europe, however. In Sweden, Tesla’s registrations fell by 64.4 per cent in June compared to a year earlier, a trend mirrored in Denmark, with sales of Tesla down 61.6 per cent – including a decline of 31.2 per cent in sales of its new Model Y.
The decline in Tesla sales, however, was not representative of the entire EV sector, with the share of electrified vehicles accounting for 65.3 per cent of all new passenger cars sold in Sweden in June, including 10,725 battery EV (BEV) cars, up from 9,120 in June 2024, and accounting for 38.9 per cent of the market.
In the first six months of 2025, BEVs accounted for 35.2 per cent of the total new car market in Sweden.
In Denmark, sales of new electric cars across the first six months of 2025 increased by 47 per cent to 57,171, accounting for 63.8 per cent of the total number of new registrations, up from 45 per cent in the same period a year earlier.
During June, a total of 12,123 BEVs were registered, a market share of 63.7 per cent – a number which gets even higher when looking just at private new car sales, with BEVs accounting for almost 82 per cent of new registrations in the first half of the year, and 86 per cent in June.
In Portugal, BEVs accounted for 20.2 per cent of all new car sales through the first half of 2025.
And in Italy, the number of BEVs sold in June jumped by 117 per cent, even though Tesla’s sales fell by 66 per cent, reaching only 1,697. For the first six months of 2025, Tesla sales reached 6,468, down from 10,131 in the same period a year earlier, a drop of 36 per cent.
Joshua S. Hill is a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years. He has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012. His preferred mode of transport is his feet.
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