BMW M Plans A Flagship 'Dream Car' For Collectors
The new model will likely be based on an existing platform for cost efficiency
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by Brad Anderson
BMW M division confirmed it is exploring a limited small series model release.
The next model could follow the 3.0 CSL’s philosophy with just 50 units capped.
Demand for the Skytop and Speedtop proved strong interest in exclusive BMWs.
BMW’s M division builds some incredible cars, and in the future it’ll launch a particularly special model. While official details are still scarce, BMW has confirmed that a new limited-run model is in the works, one that will join the brand’s growing lineup of exclusive “small series” vehicles. Think along the lines of the modern 3.0 CSL or more recent concepts like the Skytop and Speedtop.
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Sylvia Neubauer, Vice President of Customer, Brand, and Sales at BMW M, confirmed that the division has secured the green light for this special model. As for what form it might take, that’s still unclear. But for fans of classic performance, an engaging internal combustion engine would likely be the more welcome route, especially with an all-electric M3 already on the way. Whether or not that will be the case remains to be seen.
A Reserved Place in the Lineup
“We are discussing things, but we need to find the right time to do it,” Neubauer told the BMW Blog on the sidelines of the 24 Hours of Le Mans. “Be assured, we share the same dream and passion. We have been talking with Adrian van Hooydonk [Head of BMW Group Design] and the team who does the small series planning, and there is a slot reserved for BMW M.”
The 2022 BMW 3.0 CSL Hommage
Built from Existing DNA
In all likelihood, this new model will be based on an existing BMW product, as building a limited-run car from scratch wouldn’t make sense from a financial point of view. One option would be something similar to the M4-based 3.0 CSL that was launched back in late 2022 and capped at just 50 units, despite reportedly costing upwards of €750,000 (~$884,000) apiece.
Neubauer emphasized that the goal isn’t just to create a collector’s piece, but also to offer something special to a wider range of M enthusiasts, within reason.
“I truly believe that we need a brand shaper which is more of a very limited one, the dream car, at a higher price point for very few collectors,” she said. “From there, probably also not a huge series of cars, but probably a small series in order to make more customers happy at a reasonable price point.”
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