Black Friday deals are here — I handpicked the 169 best ones from Amazon, Apple and more

Your wishlist better be ready: it’s officially Black Friday. During what’s famously the busiest shopping day of the year, almost every retailer you can think of is currently hosting a sale online and/or in stores, like Amazon, Target, Walmart, Nordstrom, Sephora and Home Depot. Tons of products are even at their lowest price ever, making today the ideal time to buy whatever you have your eye on, and save on holiday gifts.

I cover the biggest sales of the year as a writer for NBC Select, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best Black Friday deals — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or lowest price ever. I’ll update this list live now through Black Friday.

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Best Black Friday deals overall

Lowest price ever

4.5-star average rating from 30,172 reviews on Amazon

According to NBC Select tech reporter Harry Rabinowitz, the Apple AirPods 4 are some of the best noise-cancelling earbuds for iPhone users. “They have a semi-open fit, meaning no rubber eartips, and they’re small, lightweight and sync easily across all your Apple devices,” he says. You get up to 30 hours of battery life with the included charging case, and Siri virtual assistant is built in.

Lowest price ever

4.7-star average rating from 45,774 reviews on Amazon

I put these trackers in my bags, suitcases and wallet, as well as attach them to my keys, so I always know where my belongings are. AirTags pair with Apple’s Find My app, which shows me where my items are on a map and lets me play a sound on the trackers’ built-in speakers. Each AirTag comes with a replaceable battery that lasts over a year, according to the brand.

Lowest price ever

4.8-star average rating from 247 reviews on Amazon

Once built, this Lego set becomes decor you’ll be proud to display. It comes with all the pieces you need to make three mini bonsai trees: a ginkgo, a black pine and a wisteria tree. Lego recommends it for those ages 18 and up, and one to three people can construct the trees together.

Lowest price ever

4.5-star average rating from 12,266 reviews on Amazon

“My skin looks clearer and feels smoother since I started using these exfoliating toner pads,” says NBC Select editorial projects manager Rebecca Rodriguez. “You use the embossed side first to remove dead skin cells, then use the smooth side, which is so soothing on my skin.” The pads are made with 4.5% lactic acid (an AHA) and 0.45% salicylic acid (a BHA) to reduce the appearance of pores, refine skin texture and decrease greasiness, according to the brand.

4.3-star average rating from 8,266 reviews on Amazon

No matter how much I beat up my Samsonite luggage, it still works perfectly and looks pristine. This set comes with a 19-inch carry-on and a 28-inch checked bag, both of which have a scratch-resistant hard outer shell, 360-degree spinner wheels and internal organization systems. The carry-on bag comes with a built-in charging system, while the checked bag has a built-in TSA lock.

Ed’s note: This product currently matches its October Prime Big Deal Days price.

4.8-star average rating from 122,395 reviews on Amazon

LifeStraw’s personal water filter, which you use like a straw, is ideal for those who frequently hike or camp, and it’s a great addition to anyone’s emergency kit. It removes over 99% of bacteria, parasites and microplastics from water, and you can use it to filter 1,000 gallons before you need a new one, according to the brand.

Lowest price ever

4.6-star average rating from 31,132 reviews on Amazon

This kit comes with all the materials you need to take a saliva sample and send it to Ancestry DNA’s lab. About six weeks later, you’ll get your results online, giving you information about your origins around the world and over 75 traits you may have a propensity for, like cilantro aversion and freckles. You’ll also be able to see and connect with people you share DNA with.

Ed’s note: This product currently matches its October Prime Big Deal Days price.

4.6-star average rating from 99,216 reviews on Amazon

These are the best teeth whitening strips I’ve tested because they’re effective and easy to use. They’re made with hydrogen peroxide, a bleaching agent, and adhere well to teeth, preventing them from slipping off while you’re wearing them. The Whitestrips come in a pack of 44, enough for 22 treatments: 20 are 45-minute standard treatments, and 2 are 1-hour express treatments.

4.9-star average rating from 13,300 reviews on Amazon

Rodriguez, a former preschool teacher, says Magna-Tiles were the number one toy her students fought over. I’ve played with them myself while babysitting and can attest that they’re always a crowd-pleaser. This set comes with 32 magnetic blocks in square and triangular shapes, in a rainbow of colors. Kids can use them to make 3D and 2D structures.

Best Black Friday tech deals

Ed’s note: This product currently matches its October Prime Big Deal Days price.

4.7-star average rating from 570,772 reviews on Amazon

Once you connect devices like lamps, fans and coffee makers to Amazon’s smart plugs, you can control them remotely from the Alexa app or via voice commands. You can also set up routines and schedules in the app for each item connected to a plug. The plugs are compact, so they don’t block your second outlet.

4.8-star average rating from 83,578 reviews on Amazon

It’s always a good idea to have extra batteries at home, but they’re especially useful around the holidays to power string lights, toys and remotes. This pack comes with 32 alkaline AA batteries. They have a 10-year shelf life and their packaging is designed to protect against leaks, according to the brand. Energizer’s AAA batteries are also on sale.

Lowest price ever

4.4-star average rating from 8,374 reviews on Amazon

I never travel without this foldable wireless charging pad, which repowers my phone, earbuds and Apple Watch when it’s flat. You can also fold it into a phone stand, as well as a compact disc that takes up very little space in your bag — for easy access, I slip it into an outside pocket of my backpack or suitcase.

4.6-star average rating from 66,998 reviews on Amazon

Once you plug Amazon’s Fire Stick into your TV’s HDMI port, you can stream movies, shows and music from your favorite platforms in 4K Ultra HD. It also lets you play video games via Xbox Game Pass without a console and control compatible smart home devices. Plus, when you’re not using the TV, the streaming stick displays art, photography or widgets like a calendar in Ambient Experience mode. You get an Alexa Voice Remote with your purchase.

Lowest price ever

4.5-star average rating from 16,535 reviews on Amazon

The Birdie is one of our favorite personal safety keychains, and you can hook it to a bag with the included carabiner. When you pull the device’s top pin, it makes a loud siren sound and activates the built-in flashing strobe light, creating a diversion and alerting people around you. The Birdie comes with a replaceable battery that lasts up to 40 minutes, according to the brand.

Lowest price ever

4.2-star average rating from 6,431 reviews on Amazon

Rabinowitz says the Oura Ring 4 is the best smart ring you can buy. It tracks over 50 health metrics like sleep, activity, stress and heart rate, all of which are displayed as scores in the brand’s app. You get up to 8 days of battery life on a single charge, and the ring is water-resistant up to over 300 feet, according to the brand. The first month of an Oura membership is included with your purchase, but you’ll need to purchase a subscription afterward to continue using the device.

Lowest price ever

I rely on the TheraGun Mini to relieve sore muscles pre- and post-workout, as well as to minimize tension in my back and shoulders after hunching over the computer. It comes with three interchangeable attachments and has three speeds and a travel lock. The massage gun connects to the Therabody app via Bluetooth, letting you use pre-programmed routines, and it offers about 180 minutes of battery life when fully charged, according to the brand.

4.7-star average rating from 10,732 reviews on Amazon

The PlayStation 5 console displays games in 4K, making graphics look vibrant and smooth, and it has 3D sound output to immerse you in different worlds. There’s 1 TB of storage built in, and it comes with a DualSense wireless controller that’s equipped with haptic feedback. In addition to thousands of PS5 games, the console is “backwards compatible,” so it works with most PS4 games, too

Best Black Friday home deals

4.4-star average rating from 119,321 reviews on Amazon

Shark’s upright vacuum cleans up messes on carpets and bare floors, and it’s equipped with a HEPA filter to trap dust and allergens. It has a detachable pod you can carry around your home to reach above doorframes, under furniture and stairs. The appliance also comes with interchangeable attachments like a dusting brush, pet power brush and crevice tool, as well as an extension tool.

4.4-star average rating from 101,550 reviews on Amazon

I’ve used this spot cleaner to get coffee, red wine, pet accidents and mud out of light-colored carpets and fabric furniture, so it’s a miracle worker in my book. You fill one of its tanks with water and cleaning solution, then use the nozzle to spray and scrub the stain before suctioning it up. The dirt goes into a separate tank, and the appliance comes with a self-cleaning tool that helps you rinse out its hose after each use.

4.7-star average rating from 17,261 reviews on Amazon

I have Aura’s digital picture frame displayed in my living room, and I love watching it flip through my favorite memories — my guests often compliment it, too, so I’ve gifted it to a few loved ones. You can upload an unlimited amount of photos and videos to it via the brand’s app, and invite family and friends to do the same. The frame has a 10-inch HD display, built-in speakers and interactive touch bar. It also turns on and off automatically with the lights in your home.

Lowest price ever

4.2-star average rating from 30,826 reviews on Amazon

This robot vacuum cleans the floor for you. Its powerful suction and multi-surface brushes remove dirt, and it maps your home to avoid obstacles like furniture and stairs. It connects to the Roomba Home app so you can schedule cleans, get progress updates and view maintenance alerts. The Roomba also responds to voice commands, too, and comes with a charging base.

5.0-star average rating from 16,177 reviews at Lola Blankets

I’m not exaggerating when I say Lola’s double-sided blankets are some of the softest I’ve ever felt, and snuggling in mine is always the most relaxing part of my day. The blankets, available in multiple sizes and colors, are made from a non-shedding polyester-spandex faux fur. They’re also machine-washable — I constantly clean mine as directed and it never loses its feel.

Best Black Friday kitchen deals

Lowest price ever

4.8-star average rating from 19,588 reviews on Amazon

I always buy more food containers during the holiday season to store leftovers and to help me prep ingredients before cooking meals for celebrations. This set comes with 22 containers in various sizes, each of which comes with a matching secure lid. They’re made from a BPA-free material that’s safe to put in the microwave, dishwasher and freezer, and they stack and nest into one another so they stay organized in storage.

4.60-star average rating from 3,021 reviews on Amazon

You can put 20 ounces of coffee in this insulated, stainless steel tumbler, which keeps your beverages hot for up to 6 hours or cold for up to 24 hours, according to the brand. It comes with a splash-resistant lid that has a sippy spout.

4.2-star average rating from 115,749 reviews on Amazon

When you put this kitchen gadget on top of an aluminum can and press the start button, it automatically rotates around the lid to cut it off. The electric can opener leaves behind a smooth edge to prevent cuts and runs on two AA batteries.

Best Black Friday beauty and wellness deals

Ed’s note: This product currently matches its October Prime Big Deal Days price.

4.6-star average rating from 96,008 reviews on Amazon

Cosrx’s essence is made with 96% snail mucin, an ingredient that brightens, plumps and hydrates skin, as well as reduces the appearance of fine lines and wrinkles, according to the brand. It has a lightweight, non-sticky and non-greasy feel. The essence also absorbs into the skin quickly, letting you layer other skin care products and makeup over it.

4.3-star average rating from 104,139 reviews on Amazon

4.7-star average rating from 57,173 reviews on Amazon

Olaplex’s No. 7 Bonding Oil is a staple in my hair care routine to control frizz, add shine and create softness. It’s also a heat protectant up to 450 degrees Fahrenheit, according to the brand, and I use it to break the cast on my curls when I style them with gel. You can use the hair oil on a wet or dry head, and since two or three drops is all you need, the small bottle lasts a while, in my experience.

Lowest price ever

4.9-star rating from 2,240 reviews at Jolie

I’ve tested over 10 filtered showerheads, but I always come back to Jolie’s, which I’ve used for over two years. Its filter removes chlorine, heavy metals and other contaminants from water, and it comes with all the materials and instructions you need for installation (which takes less than 10 minutes). Since using the Jolie, my hair is softer and stronger, and my skin feels dry. You have to change the filter every 90 days — replacements are currently 25% off.

4.2-star average rating from 4,201 reviews on Amazon

Upgrade your electric toothbrush with this rechargeable option from Philips, which has a built-in 2-minute timer and vibrates to scrub your teeth. It comes with a travel case and a charger.

4.3-star average rating from 104,139 reviews on Amazon

Color Wow’s Dream Coat spray helps hair repel moisture and humidity to prevent frizz, and it makes hair look glossy and smooth. “I’ve been using the spray for over two years and I don’t remember what it was like to blow dry my hair without it,” says associate commerce social editor Caitlin Cusack. “It makes a noticeable difference in my frizz and leaves my hair feeling soft for days between washes.” The brand recommends reapplying it every three to four shampoos, and there’s also a version for curly hair that I swear by.

4.2-star average rating from 72,511 reviews on Amazon

This cordless water flosser, which earned the American Dental Association’s Seal of Acceptance, is an effective alternative to string floss that helps remove gunk between your teeth. It comes with four interchangeable tips that rotate 360 degrees to reach all areas of your mouth, and it has three pressure settings, plus a 7-ounce removable reservoir that holds enough water for 45 seconds of use. One charge gives you up to four weeks of battery life, according to the brand.

Best Black Friday sales

Here are the best Black Friday sales to know about. Keep in mind, not every item from a brand is discounted as described below.

Best sales overallAmazon: Up to 60% off select deals now, and save even more during Amazon’s Black Friday Week through Dec. 1 Walmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membershipTarget: Up to 50% off sitewide online and in stores through Nov. 29Best Buy: Up to 50% off online and in stores, with new limited-time deals constantly addedHome Depot: Shop discounts site- and store-wide through Dec. 3Lowe’s: Up to 50% off select products sitewideNordstrom: Up to 60% off sitewide and up to 40% off designer clearance through Sephora: Up to 50% off sitewide, plus new deals daily up to 30% off, through Dec. 4Ulta: Up to 50% off select products sitewideMacy’s: Up to 75% off sitewideWayfair: Up to 80% off sitewide through Dec. 3Bookshop.org: Up to 25% off select titles with code BOOKISH through Nov. 30MasterClass: 50% off sitewide through Dec. 1Urban Outfitters: Up to 40% off through Dec. 1Minted: Up to 20% off sitewide plus free shipping with code BF2025 through Nov. 28Best streaming service salesHBO Max: Get the Basic with Ads plan for $2.99 per month for a year (70% off) through Dec. 1Apple TV: $5.99 per month for six months (over 50% off) Disney +, Hulu Bundle: $4.99 per month for a year (61% off) through Dec. 1Paramount+: $2.99 per month for two months when you sign up for a monthly plan through Dec. 2Starz: $2.99 per month for three months (73% off) when you sign up for a monthly planBest tech salesTile: Up to 41% off Tile trackers sitewide through Dec. 29Sonos: Up to 30% off headphones, speakers and home theatre products through Dec. 1JBL: Up to 70% off Bluetooth speakers, headphones, earbuds, home audio and moreJLab: Up to 50% off tech sitewideRadioShack: Up to 50% off sitewide through Dec. 4Ray-Ban Meta: 20% off all Ray-Ban Meta (Gen 1) models through Dec. 1Garmin: Up to $500 of smartwatches and tech for sports, fitness, outdoor recreation and moreHatch: $30 off the Hatch RestoreWhoop: Up to 70% off devices, plus discounts on memberships, through Dec. 2Sony: Up to 55% off headphones, cameras, TVs, soundbars and gaming gear Casetify: Up to 35% off sitewide through Dec. 1Logitech: Up to 50% off sitewide through Dec. 1Best home salesSleep Number: Up to 50% off smart beds, mattresses, bedding and moreEttitude: Up to 30% off sitewide, plus up to 60% off final sale products, through Dec. 8Avocado Green Mattress: Up to 20% off sitewide through Dec. 8Bearaby: Up to 30% off sitewide through Dec. 4Canopy: Up to 50% off humidifiers, filters and more sitewide through Dec. 4Joybird: Up to 45% off sitewide through Dec. 1Eight Sleep: Up to $700 Eight Sleep systems through Dec. 1Magnolia Home: Up to 65% off sitewideBranch Basics: Up to 25% off sitewide through Dec. 1Crane & Canopy: Up to 20% off bedding, sheets, home decor and more with code EPIC through Dec. 2Tumble: Up to 45% off sitewide through Dec. 3Parachute: Up to 25% off sitewide through Dec. 1Printique: 25% off sitewide with code BFCM25 through Dec.1 Ruggable: Up to 40% off sitewide through Nov. 30Funboy: 25% off sitewide with code 25OFF through Dec. 1Rifle Paper Co: Up to 50% off sitewide through Dec. 5Artifact Uprising: 35% off holiday cards with code BLACKFRIDAY through Nov. Coop Sleep: Up to 60% off through Nov. 30Kathy Kuo Home: Up to 40% off sitewide through Dec. 3Woof: 20 to 30% off sitewide through Nov. 30Leatherology: Up to 25% sitewide with code HOLIDAY25 through Dec. 1Best kitchen salesGreat Jones: Up to 50% off sitewideOur Place: Up to 35% off sitewideHydro Flask: 25% off sitewide (limited exceptions), plus 50% off the sale section, through Dec. 1Made In: Up to 30% off cookware and kitchen tools sitewide through Dec. 7Zwilling: Up to 65% off through Dec. 31Staub: Up to 65% off through Dec. 31Caraway: Up to 20% off sitewideOmieBox: 20% off sitewide through Dec. 2Culligan: Up to 30% off sitewide through Dec. 8Beast Health: Up to 20% off blenders and accessories through Dec. 21Fable: Up to 30% off sitewide plus free shipping through Dec. 1Fellow: Up to 25% off through Dec. 1Mill: Up to $300 off the food recycler through Dec. 1GreenPan: Up to 75% off sitewideGonzey: $100 off most ovens and 20% off all accessories through Dec. 24Bentgo: 20% off sitewide through Dec. 2Best beauty salesMario Badescu: 30% off sitewide, plus additional limited-time offers with deeper discounts, through Dec. 14Laneige: 30% off sitewide through Dec. 1Foreo: Up to 50% off sitewide with code BLACKFRIDAYGrace & Stella: Up to 52% off sitewideJones Road Beauty: Up to 20% off sitewide through Dec. 1Bluemercury: Up to 30% off sitewideStarface: 30% off sitewide through Dec. 1Peace Out Skincare: 30% off sitewide through Dec. 2Billie: 20% off all purchases $20 or more with code SWIPE20 through Dec. 5YSE Beauty: Up to 25% off sitewide through Dec. 1Soko Glam: Up to 25% off sitewide through Dec. 8True Botanicals: Up to 50% off sitewide through Dec. 3Dermstore: Up to 30% off sitewide, plus loyalty members get 2x points on select brands, through Dec. 1L’ange: Up to 70% off sitewide with code BLACKFRIDAY through Dec. 8Quip: Up to 20% off through Dec. 3Nécessaire: Up to 25% off sitewide through Dec. 1Athena Club: Up to 20% off sitewide through Dec. 1Isdin: Up to 30% off sitewideUrsa Major: Up to 25% off sitewide through Dec. 1Patrick Ta Beauty: 20% off sitewideEvolvetogether: 20% off sitewide through Dec. 2Best apparel, accessory and footwear salesAritzia: 20 to 50% off sitewide online and in stores through Dec. 1La Sportiva: 20% off footwear through Dec. 1Land’s End: Up to 60% off sitewide Spanx: Up to 50% off sitewide through Dec. 2Gorjana: Up to $100 orders through Dec. 1Hanna Andersson: 40% off sitewideBombas: 25% off sitewideWrangler: 30% off sitewide through Dec. 2Saucony: Up to 25% off sitewide (excluding Endorphin, Triumph and Hurricane styles) through Dec. 1Little Sleepies: Up to 30% off sitewide with code COMFY Merrell: Up to 50% off sitewide, plus select doorbuster deals, through Dec. 3Birdy Grey: Up to 75% off sitewide through Dec. 1Saks Off Fifth: Up to 85% off sitewide through Nov. 30UntuckIt: Up to 60% off sitewide through Dec. 1Reformation: Up to 25% off sitewide through Dec. 1Abercrombie: 25% to 50% off sitewide through Dec. 1Hollister: Up to 30% off sitewide through Nov. 30Reef: Up to 30% off sitewide through Dec. 2DSW: Up to 30% off sitewide through Nov. 30Allbirds: Up to 50% off StitchFix: Up to 40% off sitewide through Dec. 27Summersalt: Up to 35% off sitewide through Dec. 2Free People: Up to 50% off select Free People and FP Movement pieces through Nov. 28Outdoor Voices: Up to 40% off sitewide, plus additional markdowns on OV Extra, through Dec. 1Bogg: Up to 25% off sitewide through Dec. 1Perfectwhitetee: Up to 30% off sitewide through Dec. 1Lake Pajamas: Up to 25% off sitewide through Dec. 1Municipal: Up to 70% off sitewide through Dec. 3Dearfoams: Up to 30% off sitewide through Dec. 1Kizik: Up to 60% off bestsellers through Dec. 1Best wellness and fitness salesBala: 25% off sitewide with code PLAYTIME25 through Nov. 30Pvolve: 20% off sitewide wide code BF20 through Dec. 8HigherDose: 20% off sitewide with code BFCM2025 and 30% off bundlesLarq: Up to 30% off sitewideFlaus: 25% off sitewide and up to 40% off bundles through Dec. 4CorePower Yoga: 20% off All Access memberships, plus 30% off retail in-studio and online through Dec. 1. Also, take free classes at studios nationwide on Friday, Nov. 28Chirp: Up to 20% off sitewide through Dec. 2Willow: Up to 50% off sitewide through Nov. 30Elvie: Up to 50% off sitewide through Nov. 30Best travel salesAway: 25% off sitewide, plus an extra 10% off when you spend $750Samsonite: Up to 40% off sitewideCalpak: Up to 60% off select items and 20% off sitewide through Dec. 8July: Up to 25% off orders of two products or more through Dec. 1Cadence: Up to 30% off sitewideTrtl: Up to 70% off sitewide through Dec. 3Carl Friedrik: 30% off sitewide through Dec. 1Delsey Paris: Up to 50% off sitewide through Nov. 30Jansport: Up to 20% off sitewide plus free shipping through Nov. 30Caraa: 25% off sitewide through Dec. 1How I found the best Black Friday deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.

Why trust NBC Select?

I’m a reporter for NBC Select who has covered Black Friday deals and sales for over five years. I’ve also written about the history of Black Friday and explained what to buy and what to skip. I’ve appeared in Black Friday-related NBC News NOW broadcast segments and co-hosted a For What It’s Worth livecast episode about the sale, too. Prior to Black Friday, I sorted through sales across retailers to find worthwhile discounts you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

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