Shoppers rush to snap up Boots’ £20 viral beauty box packed with over £55 of skincare

Tubes, bottles and tubs of beauty products, arranged next to the lilac Viral Icons beauty box from Boots. This Boots box contains some seriously impressive skincare items. (Picture: Metro/Boots/Getty)

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If your bathroom shelf needs a New Year glow-up, you need to know about Boots’ new beauty box. 

The retailer has a great track record of launching bargain boxes, filled with full-size products and perfect for updating your beauty regimen, and the Boots Viral Icons Box – its first one for 2026 – is no less impressive. 

The best part? It comes with a huge 63% saving, compared to if you bought each item individually. 

Beauty items inside Boots Viral Icons BoxBoots Viral Icons Box

Inside the Boots Viral Icons Box, shoppers will find 10 full-size items from Boots’ own skincare brands, including Boots Ingredients Deep Moisture Spray, Boots Traditional Glycerin and Rosewater, HABI Sunny Shield Spf40 Lotion and more.

Buy now for £20 (Worth £55) – save 63%

For just £20, you can get your hands on 10 products worth £55, from Boots’ own-brand skincare ranges, and every last one is full-size, including HABI, Modern Chemistry and Boots Ingredients.  

Given its great value and variety of products inside to enjoy, it’s guaranteed to sell out fast, so move quickly to snap it up. 

One of our top picks from the Boots Viral Icons Box is the Boots Ingredients Deep Moisture Spray. A lightweight face mist, it’s made with hypochlorous acid, a skin-soothing ingredient that can calm redness, soothe inflammation and ease sensitivities.

You can spray as liberally as you like, as often as you need throughout the day. Perfect for a post-workout moisture burst in January. 

What’s inside the Boots Viral Icons Box? Boots Traditional Glycerin and Rosewater 200ml (Full Size)  HABI Sunny Shield Spf40 Lotion 50ml (Full Size) Boots Ingredients Deep Moisture Spray 150ml (Full Size)  Boots Collagen Cleansing Balm 100ml (Full Size)  Boots Glossy Lip Balm Coconut 15ml (Full Size)  Boots Vanilla Lip Sleep Mask 20g (Full Size)  Boots Fragrance Free Eye Make Up Remover Pads 40s (Full Size)  Boots Aqua Hydrating Cleanser 200ml (Full Size)  Boots Ingredients Retinol Eye Cream 15ml (Full Size)  Boots Modern Chemistry Glow 10% Vitamin C Serum With Ferulic Acid 30ml (Full Size) 

Another product that caught our eye is the Boots Glossy Lip Balm Coconut, which was one of the best launches of 2025, according to Metro’s shopping contributors.

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So good it rivals Summer Friday Lip Butter Balm (which is a pricey £23), it has a high-shine glossy finish without the stickiness, and delivers a moisture hit so you don’t have to deal with sore, chapped skin this winter. 

Whether you’re after a bargain, curious to try something new, or simply need to stock up on your favourite beauty products, you won’t want to miss the Boots Viral Icons Box.

However, if past beauty boxes from Boots have taught us anything, it’s that they sell out fast, so make sure to add it to your basket ASAP. 

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