Who Actually Makes Trader Joe’s Food?

Trader Joe’s puts its name on almost everything it sells. While store brands, known as private labels, used to suggest poor quality, Trader Joe’s has made them cool. It has built a cult following for its seasonal products and frozen section. But the chain keeps one big secret: who makes its products. Because the company is privately held, it’s not required to disclose its suppliers. However, there is one loophole. When a product is recalled, the US Food and Drug Administration reveals what the issue is and who made the item. So we dug through dozens of FDA recall filings to piece together who’s hiding behind Trader Joe’s famous private label. 00:00 - Introduction 01:23 - The Real Joe 03:21 - High-Value Products 04:00 - Building Trader Joe’s Store Brand 04:56 - Brie Cheese, Almond Butter & Wine 07:01 - Why Trader Joe’s Carries So Few Items 08:15 - Seasonal Products Go Viral 09:14 - The Perfect Customer 11:14 - ALDI buys Trader Joe’s 12:40 - TJs on TikTok 13:27 - Trader Joe’s Without Joe? 14:22 - Recalls: Plastic, Metal & Glass Shards in Food? 15:36 - Who Makes Trader Joe’s Products? 19:38 - Allegations: TJs Copied Small Brands 21:26 - Trader Joe’s Vs. Brooklyn Delhi 24:21 - Auria’s Malaysian Kitchen 29:42 - Big-Name Dupes 29:55 - Is Trader Joe’s Healthier? 34:44 - Results: Brand-Name Vs. Trader Joe’s Battle 35:24 -The Power of Private Label 35:50 - Credits ------------------------------------------------------ #businessinsider #traderjoes #supermarket Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider

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