Where to Stay in San Francisco, By an Area Local

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I’m a lifelong San Francisco local, and I’m here to help you find the perfect place to stay in San Francisco. 

For first-time visitors and families with kids, I’d recommend staying in the Fisherman’s Wharf area. It’s the closest neighborhood to SF’s waterfront attractions, like the Golden Gate Bridge and Pier 39. The Riu Plaza, my #1 recommendation for first-time visitors, is a great choice. 

However, if you want to visit San Francisco like a local, I’d recommend the North Beach or Alamo Square neighborhoods. Here, you’ll find fewer tourist traps and a more authentic version of the city. Hotel Boheme in North Beach exhibits some of SF’s local charm. 

Keep reading and I’ll overview 8 neighborhoods that I’d recommend for a stay in San Francisco, along with honest pros and cons of each. 

But first, here’s a quick summary of my favorite hotels.

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Best Places to Stay in San Francisco The Fairmont San Francisco is the most historic and luxurious hotel in the city — hosting everyone from Kim Kardashian to former President Bill Clinton

Just want a quick answer on the best places to stay in San Francisco? These are my top picks: 

Click here to see all top San Francisco hotels or here for apartments.

Ok, now scroll down for a deep dive into the pros (and cons) of each area of San Francisco: 

8 Best Neighborhoods & Areas to Stay in San Francisco

There are 36 official neighborhoods in San Francisco. Below is a map of the best areas to stay when visiting SF. 

Get a free custom Google Map of all my recommendations (instructions) Best for First-Time Visitors Best for Central Location Best for a Local Experience Nob Hill The Fairmont San Francisco in Nob Hill has incredible views of downtown

👉 Best Area For Luxury | ✨ Best Nob Hill Hotels: Fairmont San Francisco • Stanford Court San Francisco • InterContinental Mark Hopkins Hotel  

Nob Hill is where most of San Francisco’s 5-star hotels are, and for good reason. The neighborhood is high up on a hill with gorgeous 360-degree views of San Francisco. It’s safe, beautiful, and has lots of essential tourist amenities. 

Better yet, it’s centrally located. Major attractions, like Chinatown or SF’s famous cable cars, are just a short walk away. You’ll be close to the tourist action but removed enough that you can breathe a bit easier. 

My top hotel recommendation, the Stanford Court, is in Nob Hill. It’s modern, with amenities like a gym and bar, and it’s in a perfect location. It has all the trappings of a fancy hotel but with a more affordable price tag. 

For visitors who are willing to splurge a bit, I always recommend the Fairmont San Francisco. It’s my favorite hotel in the city because it has tons of history, stunning views, great amenities, and a truly fabulous tiki bar. I’ve stayed here several times, anytime I want a luxurious staycation in my own city, and it never gets old!

Pros of Staying in Nob Hill Neighborhood: Luxurious hotels  Walking distance to several tourist attractions and lively neighborhoods  Fantastic views  Good public transportation options, like the bus and the cable cars  Quieter than other tourist areas Cons of Staying in Nob Hill Neighborhood: Accommodation is very pricey  Further from the waterfront  Walking up hills can get tiring 

📚 Nob Hill Mini Guide 📚
Best Area to Stay for Luxury
Google Map

Fisherman’s Wharf Fisherman’s Wharf is filled with seafood restaurants, old fishing ships, and plenty of SF history

👉 Best Area For First-Time Visitors | ✨ Best Fisherman’s Wharf Hotels: Riu Plaza Fisherman’s Wharf • Hotel Caza Fisherman’s Wharf • Marriott Vacation Club 

Fisherman’s Wharf is the best place to stay if it’s your first time in San Francisco. This is the most touristy part of the city, but there are tons of hotel options and plenty to do. 

Cable cars, Pier 39, beaches, iconic views of the Golden Gate Bridge, and ferries to Alcatraz Island are all less than 5 minutes from Fisherman’s Wharf. It’s a great starting point for getting acquainted with the popular waterfront area of the city.

Fisherman’s Wharf is equally popular with families. Hotels like the Riu Plaza and Hotel Caza both have outdoor pools and are centrally located near kid-friendly attractions. 

Pros of Staying in Fisherman’s Wharf Neighborhood: Closest neighborhood to main tourist attractions The best seafood in San Francisco  Hotel options across all price ranges  Most tours leave from this area   Well-serviced by buses and cable cars  Cons of Staying in Fisherman’s Wharf Neighborhood: Lots of tourist traps Overpriced  Crowded

📚 Fisherman’s Wharf Mini Guide 📚
Best Area to Stay for First-Time Visitors
Google Map

North Beach Hotel Boheme, my recommendation for “best location,” is on the main drag in North Beach

👉 Best Area For Nightlife | ✨ Best North Beach Hotels: Hotel Boheme • SW Hotel • Green Tortoise Hostel

North Beach is one of San Francisco’s liveliest neighborhoods. Also known as “Little Italy,” North Beach is famous for three things: Italian food, Beatnik writers, and live music. 

North Beach truly has it all — a central location, fantastic bars and restaurants, a rich history, and nearby attractions. Famous sights like Coit Tower and City Lights Bookstore are in the neighborhood, and Fisherman’s Wharf is only a 15-minute walk away. 

Many of San Francisco’s best bars are located in North Beach. This is the place to be to enjoy a classic cocktail and some live music. Plus, it’s pretty safe, so walking home after a late night is totally doable.

Most of the action happens on Columbus Ave between Union Street and Jackson Street. Hotel Boheme, a boutique hotel that recreates the bohemian flair of North Beach in the 60s, is in the perfect location to enjoy the party.

North Beach is a favorite neighborhood for young travelers, so it’s no surprise that one of the city’s best hostels, Green Tortoise Hostel, is located here. This is the best budget hotel in the city, with rooms under $100. It even has a sauna!

Pros of Staying in North Beach Neighborhood: Best area for live music and entertainment  Lots of great restaurants and bars  More affordable hotel options  Walking distance to major attractions  Good public transportation options Cons of Staying in North Beach Neighborhood: No beach or waterfront  Can get loud on weekend nights  More prevalence of adult-themed entertainment; not totally family-friendly 

📚 North Beach Mini Guide 📚
Best Area to Stay for Nightlife
Google Map

Marina District The beach at Crissy Field is one of the Marina’s most popular attractions

👉 Best Area For Families | ✨ Best Marina District Hotels: Cow Hollow Inn and Suites • Marina Motel • Hotel Del Sol 

The Marina is one of the safest areas of San Francisco. It’s quite close to Fisherman’s Wharf, but much less crowded. It’s the perfect spot for families!

This ritzy neighborhood is a popular spot for boutique shopping, date nights, and family-friendly attractions. Several nearby parks offer beach access and up-close views of the Golden Gate Bridge. 

The best part of the Marina is the sheer number of restaurants and bars within walking distance. Brunch places, sports pubs, country bars with line dancing, fancy dinner places… the list goes on.

The Marina specializes in more boutique family-style hotels. Cow Hollow Inn and Suites offers suite-style accommodation with multiple rooms, bathrooms, and a kitchen. It’s my family’s preferred place to stay when they come to visit me in the city.

Traveling with younger kids? Hotel Del Sol’s new pool is a huge hit during the warmer months. 

Pros of Staying in the Marina Neighborhood: Best Golden Gate Bridge views   Very safe  Very walkable  Tons of restaurants and bars  Good beaches and waterfront parks  Cons of Staying in the Marina Neighborhood: Lack of public transportation options  A bit isolated from other areas 

📚 Marina Mini Guide 📚
Best Area to Stay for Families
Google Map

✨ Best Hotels – Cow Hollow Inn and Suites • Marina Motel • Hotel Del Sol 

🏠 Apartments – Browse Top Rentals in the Marina 

🍽️ Where to Eat – Roma Antica ($$), Causwells ($$), Isa Restaurant ($$$), Atelier Crenn ($$$$)

🍸 Where to Drink – The Tipsy Pig, Céleste, Balboa Cafe, Monaghan’s, Palm House

🎟️ Top Attractions – Crissy Field, Palace of Fine Arts, Marina Green, Fort Mason  

Financial District The Financial District is where all the major skyscrapers and business buildings are

👉 Best Area For Business | ✨ Best Financial District Hotels: Hyatt Regency • Club Quarters Hotel • Four Seasons Hotel 

The Financial District, sometimes called FiDi, is San Francisco’s main business area. FiDi is most popular with travelers in town for business trips, but it can also be a great place to stay for non-business travelers. 

The Financial District is the best spot to dine at waterfront restaurants, shop in the Ferry Building, or find fancy rooftop bars. It’s the hub for all forms of public transportation, so getting to other neighborhoods is incredibly easy. 

FiDi also has the largest proportion of luxury hotels besides Nob Hill. Places like the Four Seasons Hotel in downtown offer spacious rooms, stunning views, and top-tier service. 

Further down Market Street can get dicey, but the waterfront area of the Financial District is very safe. The Hyatt Regency is in a great location, with a business center on-site for those traveling for work.

Pros of Staying in FiDi Neighborhood: Great waterfront restaurants and bars  Best public transportation options  Right in the middle of downtown  Flat and very walkable Cons of Staying in FiDi Neighborhood: Hotels and restaurants can be pricey  Not a lot of tourist attractions in the neighborhood

📚 FiDi Mini Guide 📚
Best Area to Stay for Business
Google Map

Union Square Travel Lemming founder Nate’s view from the Marriott Marquis Union Square

👉 Best Area For Central Location | ✨ Best Union Square Hotels: Club Donatello • Cornell Hotel de France  • Marriott Marquis Union Square 

Union Square is San Francisco’s retail and hotel hub. It has the most accommodation options across all price ranges. In Union Square, you’ll be spoiled for choice of hotels, top-rated museums, and retail stores. 

I find Union Square a bit impersonal — the neighborhood lacks the cultural charm of other areas of San Francisco. It reminds me of Times Square in NYC, but less crowded. 

However, if your priority is staying in a central location, shopping at high-end department stores, or having many hotel options, Union Square is the place for you. There are also great restaurants and bars in the area, and lots of theaters — so it’s the perfect spot for dinner and a show!

You’ll find a variety of price points in Union Square. Club Donatello is the best high-end hotel, while the Cornell Hotel de France is my favorite budget-friendly option. They even gave me a free glass of wine when I checked in!

Pros of Staying in Union Square Neighborhood: Most hotel options for different budgets  Lots of public transportation options  Best spot for museums  Best spot for shows in the Theater District    Cons of Staying in Union Square Neighborhood: A bit dodgy at night  No parks or green space  No beach or waterfront access

📚 Union Square Mini Guide 📚
Best Area to Stay for a Central Location
Google Map

The Castro District The Castro streets are lined with pride flags

👉 Best Area For LGBTQ+ Visitors | ✨ Best Castro Hotels: Parker Guest House • The Hotel Castro • Beck’s Motor Lodge 

The Castro is San Francisco’s historically gay neighborhood. It’s the best place to stay for LGBTQ+ nightlife, with tons of gay bars and drag performances. 

The Castro mainly caters to the LGBTQ+ population, but there’s something for everyone in this charming neighborhood. You can discover the more local side of San Francisco, with few tourists. Fantastic restaurants and bars line the easily walkable Castro Street. 

The Castro is also a great spot to engage in some outdoor recreation. SF locals hang out at nearby parks like Dolores or Corona Heights, which both have great views. Popular hiking areas like Twin Peaks, Glen Canyon, and Mt. Sutro are only a short drive away. 

The Castro isn’t super touristy, so you won’t find many hotels here. However, the few accommodation options available are quite cute. 

Parker Guest House, my #1 recommendation for boutique hotels, has B&B-style rooms and a great location just steps from Dolores Park. Beck’s Motor Lodge is also in a good spot, only a block from some of the most popular gay bars and clubs.

Pros of Staying in Castro Neighborhood: Lots of local restaurants and bars  Great museums about LGBTQ history  Some of the best parks and hiking areas nearby  Few tourists  Both the bus and light rail make it easy to get downtown Cons of Staying in Castro Neighborhood: Far from the waterfront and beaches  Far from major tourist attractions

📚 Castro Mini Guide 📚
Best Area to Stay for LGBTQ+ Visitors
Google Map

✨ Best Hotels – Parker Guest House • The Hotel Castro • Beck’s Motor Lodge 

🏠 Apartments – Browse Top Rentals in the Castro  

🍽️ Where to Eat – Dumpling House ($), Starbelly ($$), Fable ($$), Anchor Oyster Bar ($$$), Frances ($$$$) 

🍸 Where to Drink – Twin Peaks Tavern, Moby Dick, Last Call Bar, Blush! Wine Bar, Last Rites 

🎟️ Top Attractions – The Castro Theatre, GLBT Historical Society Museum, Dolores Park, Twin Peaks 

Alamo Square The Painted Ladies of Alamo Square are an iconic example of San Francisco’s famous architecture

👉 Best Area For a Local Experience | ✨ Best Alamo Square Hotels: The Grove Inn • The Metro Hotel

Stay in Alamo Square if you want to feel like you’re living in San Francisco rather than just visiting. 

Alamo Square is next to the NoPa and Lower Haight neighborhoods, two of my absolute favorite neighborhoods in San Francisco. This whole area is super walkable, with picturesque architecture and gorgeous parks.

Trendy boutiques, restaurants, live music venues, and cocktail bars line Divisadero Street, the area’s main drag. This street is quite popular with locals — both long-term residents and younger folks.

Alamo Square Park is home to one of the best views of San Francisco: the Painted Ladies. These iconic pastel houses exhibit SF’s famous Victorian architecture at its best. The Grove Inn is a great place to stay right around the corner from Alamo Square Park.

Pros of Staying in Alamo Square Neighborhood: Great restaurants, coffee shops, and small cocktail bars   Walkable and flat  Lots of charm and historic buildings   Great parks nearby  Super safe area  Very desirable and popular neighborhood among locals Cons of Staying in Alamo Square Neighborhood: Fewer accommodation options  Far from tourist attractions on the waterfront   Only public transportation option is bus 

📚 Alamo Square Mini Guide 📚
Best Area to Stay for a Local Experience
Google Map

Tips for Staying in San Francisco Never leave anything in your car. A car break-in at Alamo Square Park (photo: Elliott Cowand Jr / Shutterstock)

A trip to San Francisco can easily go south by making this common tourist mistake. Never, ever, ever leave anything in your car – this is one of my top San Francisco safety tips.

San Francisco has a problem with car break-ins. It’s not really dangerous, but it can be a huge hassle if your stuff gets stolen.

Be prepared to see homeless folks. You will likely see tents like this at different spots around the city, especially in certain neighborhoods (photo: paulaah293 / Shutterstock)

It’s no secret that San Francisco has some of the worst income inequality in the country. Rent is ridiculously high, and as a result, the city has a large homeless population. 

Unhoused people are just people — they are not inherently dangerous and usually will not bother you. However, it can be a shock to some visitors. Please be kind. 

Use public transportation. San Francisco’s streetcars are a great way to get around, and they’re photogenic, too

San Francisco has incredible public transportation options. You can take a bus, cable car, streetcar, light rail, BART train, or ferry. It’s affordable, and it eliminates the need to rent a car — which also helps to avoid break-ins (remember Tip #1?)

Always wear or bring layers. My friends and I wearing our jackets in… wait for it… August

San Francisco’s microclimates are no joke. One side of the city could be 70 and sunny, the other side 55 and foggy. 

In general, the closer to the water you are, the windier it will be. Always bring layers, no matter what the temperature is outside. You will usually need a jacket in the evening.

Stay in an area that fits your needs. This mural is in one of my favorite neighborhoods. You’ll love San Francisco as long as you find a place that suits you.

Figure out what you want to prioritize on your visit to San Francisco. Proximity to tourist attractions? Safety? A central location? Authentic SF charm and a local vibe? Or maybe a little bit of everything? 

Choose your SF neighborhood based on your biggest need. It’s hard to find somewhere that’s perfect, but you’ll have a good time as long as your #1 priority is met.

Want More? Listen to My San Francisco Podcast Episode!

If you liked this post, you’ll love my San Francisco episode on the Travel Lemming Podcast. It’s available on YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts (just search “Travel Lemming San Francsico”). 

I talk about where to stay in San Francisco at minute mark 13:48. Here are the hotels we mention in the episode:

The host, Betty, and I also discussed my favorite things to do in San Francisco (05:15), the best day trips from SF (09:47), safety in San Francisco (10:49), why more people should visit San Francisco (02:49) and all the other common questions about travel to San Francisco. 

Download now and remember to listen to the entire episode before you arrive in San Francisco.

FAQs What are the best areas to stay in San Francisco for first-timers?

Fisherman’s Wharf, Nob Hill, and North Beach are the best areas to stay in San Francisco for first-timers.

What are safe areas to stay in San Francisco?

The Marina District, Alamo Square, Nob Hill, and North Beach are safe areas to stay in San Francisco. 

What are the best parts of San Francisco to stay on a budget?

North Beach, the Castro District, and Union Square are the best parts of San Francisco to stay on a budget.  

What are the best parts of San Francisco to stay with kids? 

The Marina District, Fisherman’s Wharf, and Alamo Square are the best parts of San Francisco to stay with kids. 

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I hope this helped you find the perfect place to stay in San Francisco. Safe travels, and enjoy our beautiful city by the bay! 

Ready to plan your trip? Check out my perfect 3-day San Francisco itinerary.

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